or


[09/20/10 - 12:17 AM]
The Futon's Ratings Survival Guide: "Mike & Molly" and "Hawaii Five-0" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

MIKE & MOLLY and HAWAII FIVE-0 (CBS)
(Mondays at 9:30/8:30c & 10:00/9:00c)

"The Big Bang Theory" definitely upset the ratings apple cart on Monday nights last season: not only did its audience grow by four million viewers from season two, it grew from its significant "Two and a Half Men" lead-in - a number which lead-out "CSI: Miami" (which usually grew the 9:30/8:30c audience) couldn't maintain. The expectations for newbie "Mike & Molly" obviously aren't that high: "Rules of Engagement" held just under 83% of "Two and a Half Men's" audience the year before and went on to seasons four (and now five). The danger zone is 62%, which was how the short-lived "Worst Week" performed in 2008, a retention rate that saw it exit at midseason.

As for "Hawaii Five-0," it's replacing "CSI: Miami," a show which (until "Big Bang's" arrival last season, as mentioned above) traditionally grew CBS's audience from the 9:30/8:30c half-hour. If we discount "Bang's" numbers as an anomaly then theoretically, "Hawaii" should be doing at least 10% better than "Mike & Molly." Conversely, if "Mike & Molly" captures lightning in a bottle a la "Big Bang," "Hawaii" could lose up to 30% of that audience and still be viable to continue on a la "Miami." In other words, there's a wide range of possibilities and measuring sticks for this one.

Here's how CBS has fared on Monday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

mondays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
The Big Bang Theory: Season 39:30 PM14.13
(95.02%)
5.22
(106.53%)
Two and a Half Men: Season 69:00 PM14.91
(153.71%)
5.09
(126.62%)
Two and a Half Men: Season 79:00 PM14.87
(174.53%)
4.90
(154.09%)
How I Met Your Mother: Season 48:30 PM9.70
(98.68%)
4.02
(108.65%)
CSI: Miami: Season 710:00 PM14.10
(134.41%)
3.97
(111.83%)
Rules of Engagement: Season 39:30 PM11.03
(78.84%)
3.90
(82.98%)
The Big Bang Theory: Season 28:00 PM9.94
(N/A)
3.75
(N/A)
CSI: Miami: Season 810:00 PM12.50
(90.12%)
3.62
(70.98%)
How I Met Your Mother: Season 58:00 PM8.88
(N/A)
3.53
(N/A)
Worst Week9:30 PM9.84
(65.34%)
3.17
(61.79%)
Accidentally on Purpose8:30 PM8.49
(92.28%)
3.15
(86.78%)
Rules of Engagement: Season 48:30 PM8.20
(103.93%)
3.07
(100.66%)

COMING TOMORROW: ABC's "Detroit 187" & "No Ordinary Family" and FOX's "Raising Hope" & "Running Wilde"





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· MIKE & MOLLY (CBS)





most recent ratings | view all posts
[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 09:24 AM]
Wednesday's Broadcast Ratings: "Hairspray Live!" Sparks NBC to Victory
The Peacock leads the evening among total viewers and adults 18-49.

[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.