or


[09/20/10 - 12:17 AM]
The Futon's Ratings Survival Guide: "Mike & Molly" and "Hawaii Five-0" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

MIKE & MOLLY and HAWAII FIVE-0 (CBS)
(Mondays at 9:30/8:30c & 10:00/9:00c)

"The Big Bang Theory" definitely upset the ratings apple cart on Monday nights last season: not only did its audience grow by four million viewers from season two, it grew from its significant "Two and a Half Men" lead-in - a number which lead-out "CSI: Miami" (which usually grew the 9:30/8:30c audience) couldn't maintain. The expectations for newbie "Mike & Molly" obviously aren't that high: "Rules of Engagement" held just under 83% of "Two and a Half Men's" audience the year before and went on to seasons four (and now five). The danger zone is 62%, which was how the short-lived "Worst Week" performed in 2008, a retention rate that saw it exit at midseason.

As for "Hawaii Five-0," it's replacing "CSI: Miami," a show which (until "Big Bang's" arrival last season, as mentioned above) traditionally grew CBS's audience from the 9:30/8:30c half-hour. If we discount "Bang's" numbers as an anomaly then theoretically, "Hawaii" should be doing at least 10% better than "Mike & Molly." Conversely, if "Mike & Molly" captures lightning in a bottle a la "Big Bang," "Hawaii" could lose up to 30% of that audience and still be viable to continue on a la "Miami." In other words, there's a wide range of possibilities and measuring sticks for this one.

Here's how CBS has fared on Monday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

mondays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
The Big Bang Theory: Season 39:30 PM14.13
(95.02%)
5.22
(106.53%)
Two and a Half Men: Season 69:00 PM14.91
(153.71%)
5.09
(126.62%)
Two and a Half Men: Season 79:00 PM14.87
(174.53%)
4.90
(154.09%)
How I Met Your Mother: Season 48:30 PM9.70
(98.68%)
4.02
(108.65%)
CSI: Miami: Season 710:00 PM14.10
(134.41%)
3.97
(111.83%)
Rules of Engagement: Season 39:30 PM11.03
(78.84%)
3.90
(82.98%)
The Big Bang Theory: Season 28:00 PM9.94
(N/A)
3.75
(N/A)
CSI: Miami: Season 810:00 PM12.50
(90.12%)
3.62
(70.98%)
How I Met Your Mother: Season 58:00 PM8.88
(N/A)
3.53
(N/A)
Worst Week9:30 PM9.84
(65.34%)
3.17
(61.79%)
Accidentally on Purpose8:30 PM8.49
(92.28%)
3.15
(86.78%)
Rules of Engagement: Season 48:30 PM8.20
(103.93%)
3.07
(100.66%)

COMING TOMORROW: ABC's "Detroit 187" & "No Ordinary Family" and FOX's "Raising Hope" & "Running Wilde"





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· MIKE & MOLLY (CBS)





most recent ratings | view all posts
[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 11:01 AM]
Starz Original Drama Series "Outlander" Returned to Starz on Sunday Night to Record Viewership
Starz spins the numbers for Sunday, September 10.

[09/15/17 - 08:34 AM]
Thursday's Broadcast Ratings: CBS Edges ABC for Demo Crown
The Alphabet gets a boost from its latest "Truth and Lies" special.

[09/14/17 - 02:05 PM]
"Broad City's" 4th Season Premiere Scores Highest Ratings Since Its Series Premiere
Comedy Central spins the numbers for Wednesday, September 13.