or


[09/28/10 - 03:03 PM]
TruTV's Hot Summer Leads to Biggest Third Quarter Ever and Sets Stage for Record-Breaking Year
truTV spins the numbers for the third quarter of 2010.

[via press release from truTV]

truTV's Hot Summer Leads to Biggest Third Quarter Ever and Sets Stage for Record-Breaking Year

Hot on the heels of scoring its biggest summer ever,fast-growing network truTV secured its best third quarter ever and is on its way to its biggest year ever. Hit series like Operation Repo, All Worked Up, The Smoking Gun Presents: World's Dumbest..., It Only Hurts When I Laugh, Top 20 Most Shocking and the new, record-breaking series Hardcore Pawn have lifted the network to its best third-quarter performance ever among adults 18-49 and men 18-49. truTV, which has steadily climbed the charts since its January 2008 rebranding, also garnered a Top 10 primetime finish for the quarter with men 18-49.

"truTV's branding and programming strategy is paying off with one record-breaking performance after another," said Marc Juris, executive vice president and general manager of truTV. "This quarter also brought us one step closer to chalking up truTV's biggest year ever."

truTV's outstanding performance includes the following highlights:

· truTV followed its record-breaking summer with the network's biggest third quarter ever in primetime, with 555,000 adults 18-49 and 308,000 men 18-49, with each demo up 7% compared to Q3 2009. Delivery of total viewers grew 6% to more than 1.1 million.

· truTV finished among ad-supported cable's Top 10 networks for the quarter in primetime delivery of men 18-49.

· truTV is on track to score its best year ever in primetime delivery of several key demographics, including adults 18-34 and 18-49, men 18-34 and 18-49 and women 18-49. The network is also on pace to score its best year ever in total day.

· truTV's success is an ongoing phenomenon that began with the January 2008 transition from Court TV to truTV. Since Q4 2007, the last quarter before the rebranding, truTV's primetime audience is up 39% with adults 18-34, 20% with adults 18-49, 60% with men 18-34 and 42% with men 18-49.

· Prior to being rebranded, the former Court TV ranked 17th among ad-supported cable networks in primetime delivery of adults 18-49. This year, truTV ranks 13th. In total day, truTV's delivery of adults 18-49 has lifted the network from 20th to 12th place. In addition, truTV is now one of ad-supported cable's Top 20 networks in delivery of adults 18-34.

· truTV's original series � including All Worked Up, Hardcore Pawn, Operation Repo, The Smoking Gun Presents: World's Dumbest..., It Only Hurts When I Laugh and Top 20 Most Shocking � have frequently ranked among cable's Top 5 entertainment programs in their timeslots. The Aug. 9 season finale of All Worked Up delivered 2.4 million viewers, while the Aug. 16 premiere of Hardcore Pawn chalked up the network's biggest series launch ever, with 2 million viewers.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest... and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [september 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· HARDCORE PAWN (TRUTV)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)











most recent ratings | view all posts
[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.

[09/29/14 - 09:39 AM]
"The Good Wife" Grows by More Than Two Million Viewers Over Its Year-Ago Season Premiere
CBS spins the numbers for Sunday, September 28.

[09/29/14 - 08:46 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Hold Off Premieres on FOX, ABC
FOX's comedy lineup returns up big thanks to crossover event between "Family Guy" and "The Simpsons."

[09/29/14 - 08:37 AM]
ABC's Season Premiere Sunday Is Up with "Once Upon a Time" Opening at Nearly 2 Year-Highs
ABC spins the numbers for Sunday, September 28.

[09/29/14 - 08:19 AM]
NBC Is Currently #1 for the Night in Every Key Measure - Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers
NBC spins the numbers for Sunday, September 28.

[09/28/14 - 10:29 AM]
Saturday's Broadcast Ratings: ABC Tops Demos, CBS Leads Viewers
"Saturday Night Football" and "48 Hours" lead their respective networks last night.

[09/28/14 - 10:22 AM]
"Chicago Fire" Sets a New Series Record of 12.1 Million Viewers in Live+3
NBC further spins the numbers for Tuesday, September 23.

[09/28/14 - 10:04 AM]
40th Season Premiere of "Saturday Night Live" Equals the Show's Highest Metered-Market Household Rating Since March 8
NBC spins the numbers for Saturday, September 27.

[09/28/14 - 09:04 AM]
Live+3: ABC's "SHIELD" Scores Bigger Playback Lifts Year to Year
ABC further spins the numbers for Tuesday, September 23.

[09/27/14 - 09:03 AM]
Live+3s: "Gotham" Jumps to a 5.0 Rating, Surges Past "Blacklist" and Ties "The Voice"
FOX further spins the numbers for Monday, September 22.