WWE FRIDAY NIGHT SMACKDOWN(R) PINS 2.5 MILLION TOTAL VIEWERS DURING SYFY PREMIERE ON OCTOBER 1 -- MOST WATCHED FRIDAY NIGHT 8-10 PM TELECAST SINCE 2008

TELECAST JUMPS 91% IN TOTAL VIEWERS, 93% IN ADULTS 18-49 AND 72% IN ADULTS 25-54; SYFY #1 CABLE NETWORK IN PRIME AMONG ADULTS 25-54

NEW YORK - October 4, 2010 - The Syfy premiere of WWE Friday Night SmackDown(R) on Friday, October 1, pinned 2.5 million total viewers, becoming the most-watched 8-10 PM Friday time period on the channel since 2008 (10/31/08 Ghost Hunters Live).

During the live telecast from Oklahoma City, SmackDown averaged 988,000 Adults 18-49, 1.07 million Adults 25-54 and a 1.7 household rating.

In the 8-9PM hour, SmackDown delivered more Men 18-49 than ABC, CBS, NBC and Fox and more Men 25-54 than Fox and ABC.

During the 9-10PM hour, SmackDown delivered more Adults 18-49 and Adults 25-54 than Fox (The Good Guys), more Men 25-54 than Fox and CW (Supernatural), and more Men 18-49 than Fox, CW and NBC (Dateline).

The program attracted more total viewers than new episodes of The Good Guys on Fox and both Smallville and Supernatural on The CW. It was the #1 cable telecast for the day among Adults 25-54 and was the #2 primetime cable program for Adults 18-49.

SmackDown also delivered its best performance among Men 12-34 for any Syfy prime telecast in this demo since the network premiere of Saw III on 10/17/09.

Powered by SmackDown, Syfy was the #1 cable network in 8-11PM prime for Adults 25-54 and #2 among Adults 18-49.

Compared to Syfy's Friday 8-10PM Third Quarter average, SmackDown leaped +91% in total viewers, +93% in Adults18-49 and +72% in Adults 25-54s.

Joining Syfy's diverse programming mix of popular scripted and non-scripted series along with its bellweather Saturday Original Movies, SmackDown features a star-studded cast of WWE Superstars and Divas including Undertaker(R), Rey Mysterio(R), Big Show(R), Kane(R), CM Punk(R), Kofi Kingston(R), Jack Swagger(R), Dashing Cody Rhodes(R), Kelly Kelly(R), Michelle McCool(R) and Layla(R).

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.