[10/07/10 - 03:21 PM]
"Harry Loves Lisa" Is TV Land's Highest-Rated Reality Premiere Since 2007
TV Land spins the numbers for Wednesday, October 6.

[via press release from TV Land]


"Harry Loves Lisa" is TV Land's Highest-Rated Reality Premiere Since 2007

Up 57% in Target Demo of Women 25-54 and 16% in Adults 25-54

New York, NY, October 7, 2010 - After headline making news on Tuesday that Lisa Rinna had reduced her upper lip, viewers tuned in to "Harry Loves Lisa" to join Lisa on her journey to not be defined by her lips. Wednesday night's premiere of the reality series scored impressive numbers on TV Land averaging 863,000 total viewers and double-digit gains across key demos over the same time period last year. The series follows Rinna and Hamlin as they navigate together through the highs and lows as a devoted family living a hectic Hollywood lifestyle. The series is executive produced by Jason Carbone ("Run's House") under his Good Clean Fun banner.

According to The Nielsen Company, "Harry Loves Lisa" posted a .4/449,000 among TV Land's target audience of Adults 25-54, up 16% in rating and delivery over last year. The network averaged 863,000 total viewers, up 20% over YAGO. The telecast also posted huge gains among Women 25-54 scoring a .6/294,000, up 57% in rating and 54% in delivery versus last year.

Additionally, TVLand.com experienced huge traffic gains as Wednesday's unique visitors almost doubled that of the prior Wednesday's audience and year ago levels, with "Harry Loves Lisa" being the most visited section on the site.

"Harry Loves Lisa" follows the couple's highs and lows as Harry attempts to jumpstart his acting career, Lisa's battles with the tabloids, their struggle to keep their clothing store Belle Gray afloat and culminates with Lisa's lip reduction surgery. The series offers full access to their lives as celebrities and shows that despite their many differences, this Hollywood marriage has managed to survive thanks to their values and undeniable chemistry. Whether Harry rolls his eyes or wrings his hands and Lisa is frustrated by his caution and frugality, Harry truly does love Lisa and the feeling is mutual. Their secret to marital bliss is acceptance�and a sense of humor.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

  [october 2010]  


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