or


[10/12/10 - 01:12 PM]
The Hub TV Network Premieres to Strong Audience Growth
The Hub spins the numbers for Sunday, October 10.

[via press release from The Hub]

THE HUB TV NETWORK PREMIERES TO STRONG AUDIENCE GROWTH

New Children's and Family Network Posts Significant Gains Versus Previous Discovery Kids Network

The Hub, a new television network for children and their families that launched Sunday, 10-10-10, garnered significant ratings gains in virtually all dayparts and target demographics over the performance of Discovery Kids Network, the network it replaced, according to Nielsen Media Research. The ratings performance reflected The Hub's Sunday, October 10, "Sneak Peek Sunday" lineup performance versus the performance of Discovery Kids on Sunday, October 3.

Highlights include:

Daypart Averages:

· The Hub built every half hour in delivery (000) in virtually every demo: (HH, K2-11, K6-11, A18-49 and P2+).

· The Hub tallied at least triple-digit percent delivery gains in total day in HH and all Hub key target demos: HH (+521%, 87,000), P2+ (+650%, 135,000), K2-11 (+620%, 72,000), K6-11 (+643%, 52,000), A18-49 (+950%, 42,000) and W18-49 (+1100%, 24,000).

· The Hub tallied at least triple-digit percent delivery gains in Hub Primetime (7P-11P) in HH and all key Hub target demos: (+979%, 151,000), P2+ (+1347%, 217,000), K2-11 (+1300%, 112,000), K6-11 (+2100%, 88,000), A18-49 (+5900%, 60,000) and W18-49 (+3300%, 34,000).

· The Hub beat Teen Nick head-to-head in total day delivery among all Hub key target demos: P2+ (135,000 vs. 105,000), K2-11 (72,000 vs. 38,000), K6-11 (52,000 vs. 36,000), A18-49 (42,000 vs. 28,000) and W18-49 (24,000 vs. 15,000).

Co-Viewing:

· On Sunday (10/10/10), The Hub was the top co-viewed network among all children-targeted cable networks in K2-11 and A18-49. Thirty six percent (36%) of K2-11 watched with an adult 18-49, out-performing all children-targeted networks, including Nickelodeon (20%), Disney Channel (18%) and Cartoon Network (18%). In addition, 57% of A18-49 watched The Hub with a child aged 2-11, significantly beating all kid cablers, including Nickelodeon (35%), Disney Channel (40%) and Cartoon Network (28%).

Individual Programming Highlights:

· Family Game Night (7P-8P) earned the highest week-on-week delivery increase among W18-49, among all programs on The Hub: (+5200%, 53,000).

· Family Game Night (7P-8P) was the day's top telecast on The Hub among total viewers and all Hub key target demos: K2-11 (0.64/145,000), K6-11 (0.83/116,000), W18-49 (0.15/53,000), A18-49 (0.12/85,000) and P2+ (0.17/267,000).

· Among kids 2-11, Family Game Night out-performed Disney XD (0.64 vs. 0.52), NickToons (0.64 vs. 0.45) and TeenNick (0.64 vs. 0.09) head-to-head in the 7P-8P time period.

· In kids 6-11, Family Game Night beat all of the following kid networks head-to-head in the time period: Disney XD (0.83 vs. 0.62), NickToons (0.83 vs. 0.53), TeenNick (0.83 vs. 0.13) and Nick Jr. (0.83 vs. 0.71).

Source: Nielsen Media Research; program based dayparts; most current; 10/10/10 vs 10/3/10, 10/10/10 to 3AM for total day; all ratings represent coverage ratings; co-viewing in NPower, L+SD

The Hub, a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), will entertain, enlighten, empower and educate children and their families. The cable and satellite television network will feature original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub launched October 10, 2010, reaching approximately 60 million U.S. households on what was Discovery Kids Channel. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [october 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.