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"HAWAII FIVE-0" AND "THE MENTALIST" ARE THE MOST PLAYED-BACK SHOWS FOR THE SECOND CONSECUTIVE WEEK
"Hawaii Five-0" Adds +3.32 Million Viewers and +1.1 Rating Points in Adults 18-49
"The Mentalist" Gains an Additional +3.27 Million Viewers and +1.0 Ratings Point in Adults 18-49
DVR Playback Vaults "Hawaii Five-0" into the Nielsen Top 10 among All Network Shows for the Second Straight Week
Freshman Drama "Blue Bloods" Adds 2.48 Million Viewers
Live Plus 7-Day Playback Boosts CBS's Second Week Ratings By +1.58 Million Viewers and +0.6 Rating Points in Adults 18-49,
More Than Any Other Network
Nine CBS Programs See Audience Gains of More Than
+2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network
HAWAII FIVE-0 and THE MENTALIST were again the most played-back shows in viewers, with both series gaining well over 3 million additional viewers and at least a full rating point in adults 18-49, when factoring in live plus 7-day playback for the second week of the 2010-2011 season ending Oct. 3.
In week two of the season, CBS gained +1.58 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+19%) and seven-tenths of a rating point in adults 25-54 (+18%).
HAWAII FIVE-0 gained an additional +3.32 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST also added +3.27 million more viewers (and +1.0 ratings points in adults 18-49).
With live plus 7-day playback, HAWAII FIVE-0 ranked ninth among all primetime programs among viewers in week two, the second consecutive week that DVR playback vaulted it into the top 10.
DVR 7-Day Playback Lift to CBS Television Network:
Viewers A18-49 A25-54
Live Plus Same Day Week 2 Avg. 11.88m 3.1 4.0
Live Plus 7-Day Week 2 Avg. 13.46m 3.7 4.7
+1.58m +0.6 +0.7
+13% +19% +18%
Among viewers, CBS had nine programs increase their audience by two million viewers or more.
Among adults 18-49, CBS had four programs increase by a full rating point or more.
Additionally, CBS had another 12 programs with audience gains of one million viewers or more and another 16 programs that gained at least half a rating point among adults 18-49.
DVR 7-Day Playback Lift for CBS Series:
CBS programs with lifts of two million viewers or more:
· HAWAII FIVE-0 (+3.32m to 16.07m)
· THE MENTALIST (+3.27m to 17.95m)
· BLUE BLOODS (+2.48m to 13.83m)
· CRIMINAL MINDS (+2.48m to 17.07m)
· NCIS (+2.40m to 21.57m)
· THE GOOD WIFE (P) (+2.22m to 15.12m)
· CSI (+2.14m to 15.88m)
· THE BIG BANG THEORY (+2.17m to 15.25m)
· TWO AND A HALF MEN (+2.10m to 16.02m)
CBS programs with lifts of a full rating point or more in adults 18-49:
· HAWAII FIVE-0 (+1.1 to 4.7)
· CRIMINAL MINDS (+1.1 to 4.7)
· THE BIG BANG THEORY (+1.1 to 5.5)
· THE MENTALIST (+1.0 to 4.0)
CBS programs with lifts of a full rating point or more in adults 25-54
· HAWAII FIVE-0 (+1.5 to 6.2)
· CRIMINAL MINDS (+1.2 to 6.0)
· THE MENTALIST (+1.2 to 5.3)
· TWO AND A HALF MEN (+1.1 to 6.9)
· THE BIG BANG THEORY (+1.1 to 6.5)
· NCIS (+1.0 to 6.4)
· CSI (+1.0 to 5.1)
THE TOP 15 MOST PLAYED-BACK PROGRAMS IN WEEK TWO 2010
Program Title
Network
Lift PER2+ (000) Gains
HAWAII FIVE-0
CBS
3317
MENTALIST, THE
CBS
3265
GREY'S ANATOMY
ABC
3082
MODERN FAMILY
ABC
3018
GLEE
FOX
2609
HOUSE
FOX
2486
BLUE BLOODS
CBS
2482
CRIMINAL MINDS
CBS
2475
NCIS
CBS
2399
CASTLE
ABC
2391
EVENT
NBC
2276
GOOD WIFE, THE
CBS
2223
BIG BANG THEORY, THE
CBS
2166
CSI
CBS
2139
TWO AND A HALF MEN
CBS
2095
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