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[10/18/10 - 10:13 AM]
"Scooby-Doo! Curse of the Lake Monster" Scorches All Kids' Competition As Cartoon Network's #1 Telecast of the Year
Cartoon Network spins the numbers for Saturday, October 16.

[via press release from Cartoon Network]

SCOOBY-DOO! CURSE OF THE LAKE MONSTER Scorches All Kids' Competition As Cartoon Network's #1 Telecast of the Year

Original Live-Action/CG-Animated Movie Ranks #1 Among Every Kids, Boys & Girls Demo; Builds Ratings/Delivery Each Half-Hour

Premiere Scores as Cartoon Network's Top-Performing Telecast Since 2009's Scooby-Doo! The Mystery Begins

Scaring away all competition across its two-hour original movie premiere (7-8:50 p.m.), Cartoon Network's SCOOBY-DOO! CURSE OF THE LAKE MONSTER resoundingly captured all kids, boys and girls demos to rank not only #1 within its Saturday night time period, but as the #1 Cartoon Network telecast of the year to date, according to preliminary overnight data from Nielsen Media Research. The live-action and CG-animated film from Warner Premiere averaged more than five million viewers ages 2+ and nearly three million kids ages 2-11, beating all other competitive kids networks. The performance also ranks as the most-watched telecast among targeted viewers since 2009's original movie, Scooby-Doo! The Mystery Begins (9/13/09).

Out-performing the competition among kids and boys by monstrous triple digits, SCOOBY-DOO! CURSE OF THE LAKE MONSTER averaged the following results: viewers 2+ (1.7 / 5,128,000), kids 2-11 (6.6 / 2,728,000), kids 6-11 (7.5 / 1,862,000), kids 9-14 (5.5 / 1,337,000), boys 2-11 (7.9 / 1,690,000), boys 6-11 (9.5 / 1,209,000), boys 9-14 (6.6 / 824,000), girls 2-11 (5.1 / 1,038,000), girls 6-11 (5.4 / 653,000) and girls 9-14 (4.3 / 513,000). Ratings and delivery for the movie premiere among kids and boys demos also continued to grow each half-hour, including a remarkable 28% from the first half-hour to the final 20 minutes among boys 6-11.

"There's not a harder-working dog in show business, nor one that continues to top the ratings charts like Scooby-Doo," said Stuart Snyder, president and chief operating officer of Turner Broadcasting's Animation, Young Adults and Kids Media. "We couldn't be more pleased that kids and families once again responded in near-record numbers to this latest adventure."

SCOOBY-DOO! CURSE OF THE LAKE MONSTER finds the familiar Mystery Inc. gang heading toward summer jobs at a country club owned by Daphne's uncle, only to stumble onto strange happenings around the local lake - including mystical moonstones, creepy characters and a Frog Monster on the loose. There's mystery afoot and romance in the air that only the fearful foursome-plus-one - group leader Fred, lovely Daphne, brainiac Velma, soulful yet fun-loving Shaggy and the cowardly but ever-hungry Scooby-Doo - can solve.

Director Brian Levant (Snow Dogs, The Flintstones), producer Brian J. Gilbert (Wrong Turn) and writers Steven Altiere and Daniel Altiere (Dr. Dolittle: A Tinsel Town Tail, Gym Teacher: The Movie) each returned from the creative helm of Scooby-Doo! The Mystery Begins for SCOOBY-DOO! CURSE OF THE LAKE MONSTER. The Atlas Entertainment/ Nine/8 Entertainment /Telvan Productions production also featured the live-action cast returning intact with Robbie Amell (True Jackson, VP) as Fred, Hayley Kiyoko (Unfabulous) as Velma, Kate Melton (Lucy: A Period Piece) as Daphne and Nick Palatas (Love) as Shaggy. Scooby-Doo appeared via computer-generated animation courtesy of Animation Picture Company, and voiced by veteran artist Frank Welker, a member of the original Scooby-Doo, Where Are You! voice cast.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

RATING PERIOD: 10/16/10

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.





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