[10/19/10 - 03:29 PM]
"Weeds" Marathon Delivers Highest Rated Sunday Night of the Year and Triple Digit Increases Among Key Demos on TV Guide Network
TV Guide Network spins the numbers for Sunday, October 17.

[via press release from TV Guide]


Nearly Three Million Viewers Watched "Weeds" During TV Guide Network's Sunday Night Marathon Kick-Off

LOS ANGELES (October 19, 2010) - TV Guide Network announced today that the Sunday night marathon premiere of the award-winning comedy series "Weeds" delivered the network's highest Sunday night ratings of 2010, excluding its live Red Carpet specials, among total households and persons 18-49. The telecasts, which aired from 9:00 p.m. to 2:00 a.m. ET/PT on Sunday evening, delivered a 109 percent increase among persons 18-49 and a 78 percent increase among households versus prior year. The Sunday night marathon was watched by more than 2.9 million viewers (persons 2+) and delivered an average household coverage rating of .32 (259,000 HHs). Moreover, the 11:30 p.m. ET/PT "Weeds" telecast on Sunday was TV Guide Network's highest rated 11:30 p.m. telecast in history among households.

"'Weeds' is one of the best comedy series on television today and a show that nearly 80 million viewers haven't been exposed to until now," said Diane Robina, Executive Vice President, Programming, Production and Marketing, TV Guide Network. "Our brand celebrates television and TV Guide Network is pleased to offer viewers some of the highest quality shows available on basic cable today."

On Sunday, October 17, TV Guide Network launched a tongue-in-cheek marketing and programming campaign - "National Weeds Awareness Week" - to promote the popular comedy series "Weeds" with viewers. Modeled after a cause-related initiative, "National Weeds Awareness Week" reaches out to the nearly 80 million TV viewers who may never have seen or heard of "Weeds" because they don't subscribe to pay cable. As part of the campaign, TV Guide Network launched a six-day marathon of "Weeds" which kicked-off on Sunday night and airs each weeknight this week from 9:00 p.m. to 2:00 a.m. ET/PT. The series will settle into its regularly scheduled time period of Sunday at 9:00 p.m. ET/PT starting October 24. For more information, viewers can visit www.weedsawareness.com.

About "Weeds"

TV Guide Network is the basic cable home for the critically acclaimed comedy series "Weeds." Produced by Lionsgate Television in association with Tilted Productions, the series follows the complicated life of a single suburban mom Nancy Botwin (Mary-Louise Parker), who struggles to support her family and maintain her upper-middle class lifestyle after her husband suddenly dies. Created by Emmy(R) Award winner Jenji Kohan, the series also stars Kevin Nealon, Elizabeth Perkins, Hunter Parrish, Alexander Gould and Justin Kirk. "Weeds" is executive produced by Jenji Kohan, Roberto Benabib and Matthew Salsberg. The series is currently in its sixth season on Showtime and has been picked-up for its seventh season.

"Weeds" has received multiple awards including: 10 Golden Globe(R) nominations, including one win for Outstanding Lead Actress in a Comedy Series (Mary-Louise Parker); 19 Emmy(R) nominations, including nods for Best Comedy Series, Best Actress (Mary-Louise Parker), Best Supporting Actress (Elizabeth Perkins) and Best Directing; and multiple Screen Actors Guild(R) Award nominations for Mary-Louise Parker and the entire ensemble.

About TV Guide Network

TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 80 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month. TV Guide Network is home to some of America's fan-favorite series including "Curb Your Enthusiasm," "Weeds" and "Ugly Betty." The network also takes fans behind-the-scenes of Hollywood cptfc with original programming that delivers the latest news on entertainment and pop culture, as well as live coverage of the industry's biggest events such as the Red Carpet at the Academy Awards(R) and Primetime Emmy(R) Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), the leading next-generation studio, which produces the award-winning series "Mad Men" and "Weeds" and co-produces the acclaimed "Nurse Jackie," and One Equity Partners, the private equity arm of JPMorgan Chase.

  [october 2010]  


most recent ratings | view all posts
[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/07/15 - 10:56 AM]
With Live + 3-Day Viewing, CBS Passes ABC as Friday's #1 Network in Adults 18-49 and Adults 25-54
CBS further spins the numbers for Friday, October 2.

[10/07/15 - 09:17 AM]
"Limitless" Sweeps Its Time Period in Viewers and Key Demos
CBS spins the numbers for Tuesday, October 6.

[10/07/15 - 08:42 AM]
NBC Ties for the Nightlong Win in 18-49, Marking Its 12th Straight Tuesday at #1 or Tied for #1
NBC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/07/15 - 08:26 AM]
"Fresh Off the Boat" Grows Week to Week and Dominates Fox's "The Grinder"
ABC spins the numbers for Tuesday, October 6.

[10/07/15 - 08:25 AM]
ESPN/ABC College Football Week 5: ABC Televises Most-Viewed Prime-Time and Afternoon Games of the Week
ESPN spins the numbers for Saturday, October 3.

[10/07/15 - 07:39 AM]
Yankees-Astros on ESPN Delivers Highest-Rated MLB Wild Card Game Ever
ESPN spins the numbers for Tuesday, October 6.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.