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"HAWAII FIVE-0" AND "THE MENTALIST" CONTINUE AS THE MOST PLAYED BACK SHOWS FOR THE THIRD CONSECUTIVE WEEK
"Hawaii Five-0" Adds +3.13 Million Viewers and +1.1 Rating Points in Adults 18-49
"The Mentalist" Gains An Additional +3.06 Million Viewers and +1.1Rating Points in Adults 18-49
DVR Playback Vaults "Hawaii Five-0" into the Nielsen Top 10 Among All Network Shows for the Third Straight Week
Live Plus 7 Day Playback Boosts CBS's Third Week Ratings By +1.53 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network
Nine CBS Programs See Audience Gains of More than
+2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network
HAWAII FIVE-0 and THE MENTALIST continued as the most played back programs in viewers, with both series gaining over additional 3 million viewers and at over a full rating point in adults 18-49, when factoring in live plus 7-day playback for the third week of the 2010-2011 season ending Oct. 10.
In week three of the season, CBS gained +1.53 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).
HAWAII FIVE-0, the number one freshman series of the season, gained an additional +3.13 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST added +3.06 million more viewers (and +1.1 ratings points in adults 18-49).
With live plus 7-day playback, HAWAII FIVE-0 ranked 10th among all primetime programs in viewers during week three, the third consecutive week that DVR playback vaulted it into the top 10.
DVR 7-Day Playback Lift to CBS Television Network:
Viewers A18-49 A25-54
Live Plus Same Day Week 3 Avg. 11.95m 3.0 4.0
Live Plus 7-Day Week 2 Avg. 13.48m 3.6 4.7
+1.53m +0.6 +0.7
+13% +20% +18%
Among viewers, CBS had nine programs increase their audience by two million viewers or more.
Among adults 18-49, CBS had four programs increase by a full rating point or more.
Additionally, CBS had another 9 programs with audience gains of one million viewers or more and another 12 programs that gained at least half a rating point among adults 18-49.
DVR 7-Day Playback Lift for CBS Series:
CBS programs with lifts of two million viewers or more:
· HAWAII FIVE-0 (+3.13m to 15.42m)
· THE MENTALIST (+3.06m to 17.47m)
· CRIMINAL MINDS (+2.68m to 16.58m)
· THE BIG BANG THEORY (+2.46m to 15.06m)
· NCIS (+2.36m to 22.20m)
· BLUE BLOODS (+2.32m to 13.51m)
· CSI (+2.22m to 14.76m)
· THE GOOD WIFE (+2.20m to 15.00m)
· NCIS: LOS ANGELES (+2.02m to 18.20m)
CBS programs with lifts of a full rating point or more in adults 18-49:
· CRIMINAL MINDS (+1.2 to 4.7)
· THE BIG BANG THEORY (+1.2 to 5.3)
· HAWAII FIVE-0 (+1.1 to 4.6)
· THE MENTALIST (+1.1 to 4.1)
CBS programs with lifts of a full rating point or more in adults 25-54
· HAWAII FIVE-0 (+1.4 to 6.1)
· THE MENTALIST (+1.3 to 5.6)
· CRIMINAL MINDS (+1.2 to 5.7)
· TWO AND A HALF MEN (+1.1 to 6.9)
· THE BIG BANG THEORY (+1.3 to 6.3)
· CSI (+1.1 to 4.9)
· NCIS (+1.0 to 6.3)
THE TOP 15 MOST PLAYED BACK PROGRAMS IN WEEK THREE 2010
Live SD L7 Increase
HAWAII FIVE-0 CBS 12,294 15,424 +3130
MENTALIST, THE CBS 14,411 17,474 +3063
MODERN FAMILY ABC 11,478 14,413 +2935
GREY'S ANATOMY ABC 12,805 15,678 +2873
HOUSE FOX 10,794 13,587 +2793
CRIMINAL MINDS CBS 13,907 16,584 +2677
GLEE FOX 11,213 13,683 +2470
BIG BANG THEORY, CBS 12,594 15,058 +2464
CASTLE ABC 10,874 13,276 +2402
NCIS CBS 19,838 22,201 +2363
BLUE BLOODS CBS 11.912 13,512 +2320
EVENT NBC 7,612 9,845 +2233
CSI CBS 12,537 14,758 +2221
GOOD WIFE, THE CBS 12,795 14,996 +2201
PARENTHOOD NBC 5,180 7,257 +2077
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