or


[10/26/10 - 10:00 AM]
Nickelodeon's "The Boy Who Cried Werewolf" Scores Basic Cable's Top Spot on Saturday Night With Almost 6 Million Viewers
Nickelodeon spins the numbers for Saturday, October 23.

[via press release from Nickelodeon]

NICKELODEON'S THE BOY WHO CRIED WEREWOLF STARRING VICTORIA JUSTICE AND BROOKE SHIELDS SCORES BASIC CABLE'S TOP SPOT ON SATURDAY NIGHT WITH ALMOST 6 MILLION VIEWERS

TV Movie Ranks as Top Telecast for the Week with all Kid and Tween Demos

NEW YORK - Oct. 26, 2010 - Nickelodeon notched another ratings win with the premiere of The Boy Who Cried Werewolf (Saturday, Oct. 23, 2010, 8 p.m. ET/PT), a teen comedy with a sci-fi twist, starring Victoria Justice (Victorious) in her first-ever headlining TV movie role and Brooke Shields (Lipstick Jungle) as a stern Romanian housekeeper. The two-hour Halloween-themed movie ranked as basic cable's top telecast for the night, drawing 5.8 million total viewers, and topped broadcast and basic cable with kids and tweens for the week, posting high triple-digit gains with all key demos, and averaging a 10.5/2.3 million K6-11 (+163%), 9.3/2.0 million T9-14 (+182%) and 8.2/2.9 million K2-11 (+165%).

Nickelodeon closed the week (10/18/10-10/24/10) as the number-one total day cable net with K2-11 (3.4/1.2 million, +6%) and total viewers (2.3 million, +13%), fueled by solid performances by The Boy Who Cried Werewolf and hit animated series SpongeBob SquarePants and The Penguins of Madagascar, which rank as the top two animated series with kids 2-11 for the week.

The Boy Who cried Werewolf follows Jordan Sands (Justice), a shy and unpopular teen who, through an accident, is transformed into a werewolf during a visit to Wolfsberg, Romania where her family has inherited an ancient castle. Jordan's dark, hairy side is dangerous to others, and the change confuses her new suitor, Goran (Steven Grayhm), the town's young, attractive butcher. In order to salvage her crush and return back to her normal self, Jordan must rely on her stern Romanian housekeeper Madame Varcolac (Shields) - the longtime proprietor of the castle who is the only one privy to all of its peculiarities - and her pesky little brother (Chase Ellison, Tooth Fairy) to save her before it's too late.

The Boy Who Cried Werewolf will encore as part of Nick's week-long Halloween-themed programming (all times ET/PT) on Friday, Oct. 29, at 7 p.m.; Saturday, Oct. 30, at 6 p.m.; and Sunday, Oct. 31, at 5 p.m. on Nickelodeon.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [october 2010]  
S
M
T
W
T
F
S
     


· VICTORIOUS (NICKELODEON)





most recent ratings | view all posts
[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/22/18 - 02:16 PM]
Team USA Women's Hockey Gold Medal Victory Is Most Watched Late-Night Show in NBCSN History
NBC further spins the numbers for Wednesday, February 21.

[02/22/18 - 12:42 PM]
Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series, "Waco"
Paramount Network further spins the numbers for the year to date.

[02/22/18 - 12:10 PM]
"Restored by the Fords" Wraps First Season on HGTV with Solid Ratings Performance
HGTV further spins the numbers for the series to date.

[02/22/18 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, Winter Olympics Top Charts
The Peacock claims top honors in total viewers and adults 18-49.

[02/22/18 - 07:53 AM]
Viewers Flock to Hallmark Channel for "2018 American Rescue Dog Show," Demonstrating That Rescues Are the Country's Top Dogs
The Hallmark Channel further spins the numbers for Monday, February 19.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.