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[11/02/10 - 03:27 PM]
ESPN's Monday Night Football Wins the Night among Both Young Male and Adults Demos
ESPN spins the numbers for Monday, November 1.

[via press release from ESPN]

ESPN's Monday Night Football Wins the Night among Both Young Male and Adults Demos

Last night, ESPN's Monday Night Football - a 30-17 Indianapolis Colts victory over the Houston Texans - earned a 8.6 household coverage rating, representing an average of 8,551,000 households (11,911,000 viewers - P2+), according to Nielsen.

MNF led all programs (broadcast or cable) in both young male and adult demos (18-34 and 18-49), helping ESPN win the night among all networks in those same categories.

Through the first eight weeks (nine games), ESPN's MNF is averaging a 10.6 household rating, 10,609,000 households (14,626,000 viewers), slight increases in all measurements versus 2009. ESPN MNF games rank as the nine biggest audiences among households and the seven biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale - Minnesota vs. Chicago, 12/28/09 - which falls within the Nielsen 2010 calendar).

ESPN.com had more than 217 million page views (a 10 percent increase) and 285 million minutes (a 23 percent gain) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 63 million page views (a 23 percent increase) and more than 102 million minutes (up 67 percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

ESPN's MNF continues next week (Nov. 8) with Carson Palmer and the Cincinnati Bengals hosting Ben Roethlisberger and the Pittsburgh Steelers at 8:30 p.m. ET. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.





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· MONDAY NIGHT FOOTBALL (ESPN)





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