or


[12/22/10 - 09:15 AM]
Investigation Discovery is 2010's Fastest Growing Cable Network
Investigation Discovery spins the numbers for the year to date.

[via press release from Investigation Discovery]

Investigation Discovery is 2010's Fastest Growing Cable Network

-- Top Series Delivering More Than Half Million Total Viewers --

-- Ranks as Top 30 Network in 4Q --

December 22, 2010

(Silver Spring, Md.) Driven by hits On the Case with Paula Zahn, I (Almost) Got Away With It and Disappeared,ID will close 2010 as the fastest growing cable network in prime in P2+, HH, P/W 25-54 and 18-49 for the year to date (12/28/09-12/19/10 vs. 12/29/08-12/27/09). Premieres of multiple series are delivering more than 500k P2+ year-to-date, including I (Almost) Got Away with It (593k), Who the (Bleep) Did I Marry?(548k), On the Case with Paula Zahn(533k), Disappeared(529k) and The Will: Family Secrets Revealed (502k), fueling ID to post significant year-over-year prime growth:

P2+ +63% (356k vs. 218k)

HH +64% (288k vs. 176k)

P25-54 +63% (176k vs. 108k)

W25-54 +68% (111k vs. 66k)

P18-49 +66% (141k vs. 85k)

W18-49 +71% (89k vs. 52k)

ID, available in 70 million homes, ranks among the Top 30 of ALL ad-supported cable networks 4Q10 to-date (9/27/10-12/19/10) on the following nights: Mon (#28 P25-54; #28 W25-54), Tue (#30 W25-54), Thu (#29 W25-54), Sat (#29 W25-54) and Sun (#28 W25-54). 4Q10 to-date will also mark ID's best quarter ever in prime in P2+ (429k), HH (343k), P25-54 (216k), W25-54 (137k), P18-49 (176k) and W18-49 (111k) delivery.

ID is on track to deliver 8 consecutive quarters of year-over-year prime growth in P2+, HH, P/W 25-54 delivery. For 2010 YTD, ID is projected to post its best year ever in P2+ (356k), HH (288k) P25-54 (176k), W25-54 (111k), P18-49 (141k) and W18-49 (89k) delivery, with each night of the week posting strong P25-54 double-digit delivery gains vs. 2009 (Mon, +58%; Tue, +96%; Wed, +52%; Thu, +59%; Fri, +75%; Sat, +54%; Sun, +51%).

ID was also the #1 distribution gainer in ad supported cable in 2010, adding nearly 15 million subscribers (+27%) and ending the year in 70 million homes.

ID programming highlights for 2010 include:

I (Almost) Got Away With It (12/7) garnered the network's best telecast ever in P25-54 (425k), driving ID to score its best prime ever in P2+ (669k), beating History, TRU, Lifetime, Oxygen, A&E, VH1, Hallmark, Lifetime Movie Network and National Geographic Channel in P25-54 delivery during the 10 p.m. time period. On average, second season premieres of I (Almost) Got Away With It are out-delivering Lifetime, Oxygen, Hallmark, Lifetime Movie Network, National Geographic Channel, VH1, E! and WE during the Tue timeslot in P25-54 (343k).

"Black Widows Week" (11/22-11/28) was ID's best week ever in prime in P25-54 (247k) and W25-54 (153k), outperforming Lifetime Movie Network, VH1, National Geographic Channel and WE in W25-54.

Season 3 premiere of On the Case With Paula Zahn (11/7) was ID's best season premiere for a returning series in P25-54 (364k).

About Investigation Discovery

Investigation Discovery (ID), America's leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery's in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. As the premier authority in real investigations, ID is expanding partnerships with established news organizations and production companies to bring the strongest analytic, factual investigative and current affairs programming to 70 million U.S. households. For more information, please visit investigationdiscovery.com.





  [december 2010]  
S
M
T
W
T
F
S
   


· DISAPPEARED (ID)
· I (ALMOST) GOT AWAY WITH IT (ID)
· ON THE CASE WITH PAULA ZAHN (ID)
· WHO THE (BLEEP) DID I MARRY? (ID)
· WILL, THE: FAMILY SECRET REVEALED (ID)





most recent ratings | view all posts
[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.