[12/22/10 - 09:15 AM]
Investigation Discovery is 2010's Fastest Growing Cable Network
Investigation Discovery spins the numbers for the year to date.

[via press release from Investigation Discovery]

Investigation Discovery is 2010's Fastest Growing Cable Network

-- Top Series Delivering More Than Half Million Total Viewers --

-- Ranks as Top 30 Network in 4Q --

December 22, 2010

(Silver Spring, Md.) Driven by hits On the Case with Paula Zahn, I (Almost) Got Away With It and Disappeared,ID will close 2010 as the fastest growing cable network in prime in P2+, HH, P/W 25-54 and 18-49 for the year to date (12/28/09-12/19/10 vs. 12/29/08-12/27/09). Premieres of multiple series are delivering more than 500k P2+ year-to-date, including I (Almost) Got Away with It (593k), Who the (Bleep) Did I Marry?(548k), On the Case with Paula Zahn(533k), Disappeared(529k) and The Will: Family Secrets Revealed (502k), fueling ID to post significant year-over-year prime growth:

P2+ +63% (356k vs. 218k)

HH +64% (288k vs. 176k)

P25-54 +63% (176k vs. 108k)

W25-54 +68% (111k vs. 66k)

P18-49 +66% (141k vs. 85k)

W18-49 +71% (89k vs. 52k)

ID, available in 70 million homes, ranks among the Top 30 of ALL ad-supported cable networks 4Q10 to-date (9/27/10-12/19/10) on the following nights: Mon (#28 P25-54; #28 W25-54), Tue (#30 W25-54), Thu (#29 W25-54), Sat (#29 W25-54) and Sun (#28 W25-54). 4Q10 to-date will also mark ID's best quarter ever in prime in P2+ (429k), HH (343k), P25-54 (216k), W25-54 (137k), P18-49 (176k) and W18-49 (111k) delivery.

ID is on track to deliver 8 consecutive quarters of year-over-year prime growth in P2+, HH, P/W 25-54 delivery. For 2010 YTD, ID is projected to post its best year ever in P2+ (356k), HH (288k) P25-54 (176k), W25-54 (111k), P18-49 (141k) and W18-49 (89k) delivery, with each night of the week posting strong P25-54 double-digit delivery gains vs. 2009 (Mon, +58%; Tue, +96%; Wed, +52%; Thu, +59%; Fri, +75%; Sat, +54%; Sun, +51%).

ID was also the #1 distribution gainer in ad supported cable in 2010, adding nearly 15 million subscribers (+27%) and ending the year in 70 million homes.

ID programming highlights for 2010 include:

I (Almost) Got Away With It (12/7) garnered the network's best telecast ever in P25-54 (425k), driving ID to score its best prime ever in P2+ (669k), beating History, TRU, Lifetime, Oxygen, A&E, VH1, Hallmark, Lifetime Movie Network and National Geographic Channel in P25-54 delivery during the 10 p.m. time period. On average, second season premieres of I (Almost) Got Away With It are out-delivering Lifetime, Oxygen, Hallmark, Lifetime Movie Network, National Geographic Channel, VH1, E! and WE during the Tue timeslot in P25-54 (343k).

"Black Widows Week" (11/22-11/28) was ID's best week ever in prime in P25-54 (247k) and W25-54 (153k), outperforming Lifetime Movie Network, VH1, National Geographic Channel and WE in W25-54.

Season 3 premiere of On the Case With Paula Zahn (11/7) was ID's best season premiere for a returning series in P25-54 (364k).

About Investigation Discovery

Investigation Discovery (ID), America's leading investigation network, is the source for fact-based investigative content about culture, history and the human condition. Providing the highest quality investigative programming focused on fascinating stories of human nature from the past to the present, Investigation Discovery's in-depth documentaries and series challenge viewers on important issues shaping our culture and defining our world. As the premier authority in real investigations, ID is expanding partnerships with established news organizations and production companies to bring the strongest analytic, factual investigative and current affairs programming to 70 million U.S. households. For more information, please visit investigationdiscovery.com.

  [december 2010]  


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