or


[12/23/10 - 10:35 AM]
ABC's Repeat Comedies Lead Original Competition on Wednesday
ABC spins the numbers for Wednesday, December 22.

[via press release from ABC]

ABC's Repeat Comedies Lead Original Competition on Wednesday

Based on Fast Affiliate Live + Same Day Ratings:

Growing week to week, ABC's repeat airing of The Middle stood as the most-watched TV show at 8pm, beating out Fox's original Human Target in Total Viewers and Adults 18-49. The Middle generated its 2nd-biggest-ever repeat audience on the night.

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman Better with You matched Fox's original Human Target at 8:30pm in Adults 18-49, while towering over CBS' original holiday special and NBC's original drama. In addition, Better with you defeated its broadcast rivals in the half-hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from The Middle and built by 10% in Adults 18-34.

Building on its lead-in at 9pm, ABC's replay Modern Family led the pack by a wide margin at 9pm in Adults 18-49, defeating Fox's original Million Dollar Money Drop by 43%. In fact the encore telecast of ABC's Modern Family dominated original competition on each of the other networks during prime, including CBS' 12th Annual Home for the Holidays special, Fox's entire line up (Human Target/Million Dollar Money Drop) and NBC's Undercovers.

Quick Take for Wednesday, December 22, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "The Middle" Wins at 8pm Over Original Competition, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

Posting its Best-Ever Lead-in Retention and Beating Original Competition, ABC's "Better with You" Rebroadcast Jumps Week to Week by Double-Digit Percentages

ABC's Replay "Modern Family" Dominates its Network Rivals on Wednesday Night In Adults 18-49, Beating Fox's Original "Million Dollar Money Drop" by 43% at 9pm

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" stood as the most-watched TV show at 8:00 p.m., beating out Fox's original "Human Target" in Total Viewers (6.1 million vs. 5.6 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night.

"Better with You" (8:30-9:00 p.m.)

Jumping week to week by double-digit percentages in viewers (+19%) and young adults (+15%), ABC's repeat freshman "Better with You" tied Fox's original "Human Target" at 8:30 p.m. in Adults 18-49 (1.5/5), while leading its broadcast rivals with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from "The Middle" and built by 10% in Adults 18-34.

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's replay "Modern Family" led the pack by a wide margin at 9:00 p.m. in Adults 18-49, beating Fox's original "Million Dollar Money Drop" by 43% (2.0/6 vs.1.4/4). In fact the encore telecast of ABC's "Modern Family" dominated original competition on each of the other networks during prime, including CBS' "12th Annual Home For the Holidays" special, Fox's entire lineup ("Human Target"/"Million Dollar Money Drop") and NBC's "Undercovers."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 12/22/10.





  [december 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MILLION DOLLAR MONEY DROP (FOX)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 11:01 AM]
Starz Original Drama Series "Outlander" Returned to Starz on Sunday Night to Record Viewership
Starz spins the numbers for Sunday, September 10.

[09/15/17 - 08:34 AM]
Thursday's Broadcast Ratings: CBS Edges ABC for Demo Crown
The Alphabet gets a boost from its latest "Truth and Lies" special.

[09/14/17 - 02:05 PM]
"Broad City's" 4th Season Premiere Scores Highest Ratings Since Its Series Premiere
Comedy Central spins the numbers for Wednesday, September 13.

[09/14/17 - 08:51 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with FOX
"America's Got Talent" once again leads the night in both categories.