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FOX 2010/11 Season Performance Highlights
(Through 12/26/10 - Most Current)
Key Fall Performance Highlights
· FOX finished the Fall in second place overall among Adults 18-49 - its strongest competitive position in the Fall since 2001
· FOX was also the No. 1 network among Adults 18-34 and Teens this Fall.
· Despite its move to 8pm, GLEE gained more viewers year over year (+40%) than any other returning show this Fall.
· FOX had four shows in the top 20 among Adults 18-49:
o GLEE (#4), HOUSE (#12 tie), FAMILY GUY (#12 tie), and THE SIMPSONS (#18).
· FOX had seven shows in the top 20 among Adults 18-34:
o GLEE (#2), FAMILY GUY (#5), THE SIMPSONS (#7), HOUSE (#8), THE CLEVELAND SHOW (#9), AMERICAN DAD (#12) and RAISING HOPE (#19).
· FOX had nine shows in the top 20 among Teens 12-17:
o GLEE (#1), FAMILY GUY (#2), THE CLEVELAND SHOW (#3 tie), THE SIMPSONS (#5), AMERICAN DAD (#6), RAISING HOPE (#9), FAMILY GUY encore (#10), and AMERICAN DAD encore (#17).
· Three FOX shows ranked in the top 10 programs among Adults 18-49 C3 ratings: GLEE (#2), FAMILY GUY (#9), and THE SIMPSONS (#10).
· FOX's median age of 45 for regular programming this Fall was the youngest of the four major broadcast networks - four years younger than the second-youngest network, NBC; six years younger than ABC; and 10 years younger than CBS.
· FOX prime demonstrated a significant concentration of upper income viewers this Fall, with a 106 index among Adults 18-49 with a household income of $100,000 or more.
Key 2010/11 Program Highlights
BONES
· BONES ranks among the season's Top 10 regularly scheduled dramas among Adults 18-34 and its male/female components.
· BONES ranks among the season's Top 20 regularly scheduled programs among Women 18-34.
· BONES ranks No. 1 in its Thursday 8-9pm time period among Women 18-34, taking the No. 2 spot among Adults 18-49, Women 18-49, Women 25-54 and Total Viewers.
· BONES delivers a professional audience, exceeding its Total U.S. Adults 18-49 average among "Adults 18-49 that are Professional or Managerial" (109 index).
FRINGE
· FRINGE ranks among the season's Top 10 regularly scheduled dramas among Men 18-49, Men 18-34 and Men 25-54.
· FRINGE builds from its BONES lead-in among Men 18-49 (+12%) and Men 25-54 (+10%).
· FRINGE delivers an upscale audience, surpassing its Total U.S. Adults 18-49 average in "Adults 18-49 with Household Income of $100K+" (107 index), "Adults 18-49 that are Professional or Managerial" (119 index), and "Adults 18-49 with 4+ Years of College" (107 index).
GLEE
· GLEE is this season's No. 1 entertainment program among Adults 18-34 and Teens, while being the No. 1 comedy among Women 18-49/18-34.
· GLEE ranks No. 1 in its Tuesday 8-9pm time period among Adults 18-49, Adults 18-34, Teens, Women 18-49, Women 18-34 and Men 18-34.
· GLEE's original average is up substantially over its comparable 4th quarter 2009 average among Adults 18-49 (+43%), Adults 18-34 (+38%), Teens (+71%) and Total Viewers (+56%).
· Attracting an upscale audience, GLEE has broadcast prime's fourth-highest index among "Adults 18-49 with Household Income of $100K+" (157 index).
HELL'S KITCHEN
· Hell's Kitchen's 8pm and 9pm telecasts rank among the season's Top 20 regular primetime programs among Men 18-34.
· Hell's Kitchen ranks No. 2 in its competitive Wednesday 9-10pm time period among Men 18-34.
· Hell's Kitchen ranked No. 2 in its Wednesday 8-9pm time period among Adults 18-34, and all key male measures.
HOUSE
· HOUSE ranks among the season's Top 10 regular programs among Adults 18-49, Adults 18-34, Men 18-49/18-34 and Women 18-49/18-34.
· HOUSE ranks among the season's Top 10 dramas among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34 and Men 18-49/18-34/25-54.
· HOUSE dominates its Monday 8-9pm time period among Adults 18-49, Adults 18-34, Teens (tie) and Men 18-34, ranking No. 2 among all other key adult demos.
· HOUSE delivers an upscale audience, surpassing its Total U.S. Adults 18-49 average in "Adults 18-49 with 4+ Years of College" (108 index) and "Adults 18-49 with Household Income of $100K+" (116 index).
HUMAN TARGET
· HUMAN TARGET ranks No. 2 in its Wednesday 8-9pm time period among Adults 18-49 (tie), Total Viewers and Men 18-49/18-34/25-54.
· HUMAN TARGET delivers an educated and affluent audience, exceeding its Total U.S. Adults 18-49 average among "Adults 18-49 with 4+ Years of College" (110 index) and "Adults 18-49 with Household Income of $100K+" (105 index).
LIE TO ME
· LIE TO ME delivers an educated audience, surpassing its Total U.S. Adults 18-49 average in "Adults 18-49 with 4+ Years of College" (112 index), "Adults 18-49 that are Professional or Managerial" (116 index), and "Adults 18-49 with Household Income of $100K+" (116index).
RAISING HOPE
· RAISING HOPE ranks as the season's No. 1 new series among Adults 18-34 and Teens.
· RAISING HOPE ranks among the season's Top 20 programs among Adults 18-34 and Women 18-34, while ranking among the Top 10 programs among Teens.
· RAISING HOPE ranks No. 1 in its Tuesday 9-9:30pm time period among Teens and all 18-34 measures.
· RAISING HOPE was FOX's highest-rated half-hour live-action comedy series premiere in three and a half years among Adults 18-49 and Adults 18-34 (since 3/4/07, The Winner), and in three years among Total Viewers (since 9/19/07, Back To You).
· RAISING HOPE delivers an educated and affluent audience, surpassing its total U.S. Adults 18-49 average in "Adults 18-49 with 4+ Years of College" (125 index) and "Adults 18-49 with Household Income of $100K+" (109 index).
FOX Sunday (THE SIMPSONS/CLEVELAND/FAMILY GUY/AMERICAN DAD)
· FOX Sunday 8-10pm is primetime's highest-rated comedy block among Adults 18-34, Teens and Men 18-49/18-34.
· FOX's THE SIMPSONS, CLEVELAND, FAMILY GUY and AMERICAN DAD rank among the season's Top 10 regular programs among Adults 18-34, Teens, and Men 18-49/18-34.
· In its 22nd season, THE SIMPSONS ranks among the season's Top 10 programs among Adults 18-34, Teens and Men 18-49/18-34/25-54. The sitcom ranks among the season's Top 20 programs in Adults 18-49 and Women 18-34.
· THE SIMPSONS ranks No. 1 in its Sunday 8pm half hour among Adults 18-34, Teens, Women 18-34 and Men 18-34, ranking No. 2 among Adults 18-49.
· CLEVELAND places No. 2 among Adults 18-34 and Men 18-49/18-34 in its Sunday 8:30-9pm half hour, ranking No. 1 among Teens.
· CLEVELAND delivers a diverse audience, indexing far above its Total U.S. Adults 18-49 average among "African American Adults 18-49" (152 index).
· FAMILY GUY is the No. 1 primetime half-hour comedy among Teens, Men 18-49 and Men 18-34.
· FAMILY GUY is primetime's No. 1 entertainment program among Men 18-49 and Men 18-34.
· FAMILY GUY ranks No. 1 in its Sunday 9-9:30pm half hour among Teens and No. 2 with Adults 18-49, Adults 18-34, and Men 18-49/18-34/25-54.
· AMERICAN DAD ranks among the season's Top 10 programs among Adults 18-34, Teens and Men 18-49/18-34.
· AMERICAN DAD ranks No. 2 in its Sunday 9:30-10pm half hour among Adults 18-34 (tie), Teens and Men 18-49/18-34.
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