MTV's "Jersey Shore" Hits Another All-Time Series High!

Season Three Continues To Build With 8.6 Million Total Viewers in its Second Week

NEW YORK, Jan. 14, 2011 -- MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), hit another all-time series high for "Jersey Shore," as the third season's second episode built upon its record-breaking premiere by delivering 8.6 million total viewers last night. MTV recently closed out 2010 with 15% ratings growth among the network's targeted P12-34 audience, making it the largest year-over-year increase since 1999. Already MTV's most watched series ever, "Jersey Shore" returned to the television landscape on Thursday, January 6th and picked up where it left off with all the drama, passion and GTL viewers love.

Additional points below:

* The 1/13/11 episode of "Jersey Shore" is MTV's most watched series telecast ever, topping the 1/6/11 Season Three premiere by 117,000 total viewers.

* Delivered 8.6 million total viewers, up 2% from 8.45 million total viewers for its Season Three premiere.

* Averaged an 8.5 P12-34 rating and 6.6 million P12-34 viewers, up 2% from last week's 8.3 P12-34 rating and 6.5 million P12-34 viewers.

Source: Nielsen. L+SD cvg rtg. 1/13/11. Most watched = total viewers.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.