or


[01/28/11 - 04:52 PM]
"Archer" Sophomore Season Opens Solid for FX
FX spins the numbers for Thursday, January 27.

[via press release from FX]

Please see ratings information below for the Archer Season 2 premiere episode below from FX research:

A very solid sophomore season bow for Archer. Against significantly stronger competition (notably the Jersey Shore juggernaut on MTV), Archer retained 84 percent of its year-ago bow in P18-49 and boosted its first season average by +41%.

· Also encouraging for Archer is that its 1100P encore was the most watched encore telecast ever in P18-49 (678). All data is Live+Same Day 000s; complete data sets attached.

Vs. Year-Ago Premiere and Season Average: Archer retained 84% of its year-ago bow in P18-49 (986 vs. 1,176); not surprisingly, M18-49 retention was stronger than W18-49 (93% vs. 68%). Compared to Archer's frosh season norm, last night's second season premiere exceeded it virtually across the board: by +41% in P18-49 (986 vs. 698), +52% in M18-49 (707 vs. 465), +3% in P18-34 (489 vs. 477), and +10% in M18-34 (356 vs. 324).

Vs. Lead-in: Archer's Two and a Half Men lead-in averaged a very robust 1,003 P18-49 - which makes for one of the show's most-watched telecasts to date. In fact, it ranks in the top six percent of all telecasts since the series launched on our air on Labor Day. That being said, last night's telecast of Two and a Half Men retained 67% of the year-ago lead-in to Archer - the broadcast premiere of The Simpsons Movie (1,003 vs. 1,486) - thus, it was a positive result that Archer retained 84% its year-ago premiere.

· Compared to Two & A Half Men, Archer eased -2% in P18-49 (986 vs. 1,003) but exhibited strong tune-in in both young men demos: +26% M18-49 (707 vs. 562) and +75% in M18-34 (356 vs. 204).

Rank in its Basic Cable Time Period (Thursday, 1000 - 1030P): Archer ranked among the Top 5 programs in its time period in P18-49 and all three key men demos. In P18-49, Archer ranked #5 (986) behind Jersey Shore/MTV (5,737), Beyond Scared Straight/A&E (2,002), NBA on TNT (1,837), Fairly Legal/USA (1,427) � but ahead of Real Housewives/Bravo (968), Winter X Games/ESPN (898), Top 20 Most Shocking Moment/truTV (885), and American Dad/Adult Swim (830), to name a few.

FX for the Night: Archer, an Archer repeat, and our Two & A Half Men stack ranked FX #6 for the night in P18-49, #5 in M18-49, and #4 in M25-54.

· Among all basic cable entertainment programs in primetime last night, Archer ranked #4 in M18-49 (707) - ahead of American Dad/Adult Swim (658), Fairly Legal/USA (629), and Jersey Shore [R]/MTV and The First 48/A&E (both 581), to name a few.

Quarter Hours were strong: +1% in P18-49 (968/981); and +12% in M18-34 (329/370).

1100P Encore: as previously mentioned, Archer's 1100P encore was its most-watched encore to date in P18-49 (678) � and the same goes for M18-49 (533) and M18-34 (317).

1030P [R]: also suggesting excellent sampling of Archer is that the 1030P Archer [R] (Season 1 finale) improved prior four-week time period averages in all key adult and men demos: by +9% in P18-49 (680 vs. 624), +58% in M18-49 (493 vs. 313), +19% in P18-34 (341 vs. 287), and by double in M18-34 (252 vs. 126).





  [january 2011]  
S
M
T
W
T
F
S
      


· ARCHER (FXX)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.