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[01/31/11 - 08:53 AM]
Sunday's Broadcast Ratings: Pro Bowl Powers FOX
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, january 30, 2011)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

Coverage of the "NFL Pro Bowl" (12.04 million viewers, #3; adults 18-49: 4.4, #1) was enough to put FOX (11.47 million viewers, #2; adults 18-49: 4.1, #1) on top last night. Bookending the broadcast were the network's "NFL Pro Bowl Pre-Game" (12.15 million viewers, #2; adults 18-49: 4.3, #2) and "NFL Pro Bowl Post-Game" (7.34 million viewers, #8; adults 18-49: 2.7, #T3).

ABC (7.52 million viewers, #3; adults 18-49: 2.1, #2) then claimed the silver with a new "America's Funniest Home Videos" (8.45 million viewers, #6; adults 18-49: 2.2, #6) followed by a two-hour "Extreme Makeover: Home Edition" (9.02 million viewers, #5; adults 18-49: 2.7, #T3) and a repeat of "Desperate Housewives" (3.57 million viewers, #11; adults 18-49: 1.1, #11).

Next up was CBS (11.84 million viewers, #1; adults 18-49: 1.9, #3) with a new "60 Minutes" (10.15 million viewers, #4; adults 18-49: 1.4, #T8), a repeat of "Undercover Boss" (8.15 million viewers, #7; adults 18-49: 1.8, #7) and the original movie "The Lost Valentine" (14.53 million viewers, #1; adults 18-49: 2.3, #5).

And finally, "Dateline NBC" (5.87 million viewers, #9; adults 18-49: 1.3, #10) and the feature "National Treasure: Book of Secrets" (4.23 million viewers, #10; adults 18-49: 1.4, #T8) on NBC (4.64 million viewers, #4; adults 18-49: 1.3, #4) closed out the evening.

Week-to-week changes (adults 18-49): Dateline NBC (116.70%), America's Funniest Home Videos (57.10%), Extreme Makeover: Home Edition (42.10%), 60 Minutes (-65.90% vs. 1/16/10).


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/31/10):

CBS (23.05 million viewers, #1; adults 18-49: 8.1, #1) towered over the competition on Sunday with its coverage of "The 52nd Annual Grammy Awards" (26.61 million viewers, #1; adults 18-49: 10.0, #1). Leading off the night was a new "60 Minutes" (12.35 million viewers, #2; adults 18-49: 2.2, #T8).

A distant silver then went to ABC (9.13 million viewers, #2; adults 18-49: 2.7, #2) with its mix of "America's Funniest Home Videos" (8.83 million viewers, #4; adults 18-49: 2.4, #T5), "Extreme Makeover: Home Edition" (8.53 million viewers, #5; adults 18-49: 2.2, #T8), "Desperate Housewives" (11.43 million viewers, #3; adults 18-49: 3.7, #2) and "Brothers & Sisters" (7.72 million viewers, #6; adults 18-49: 2.4, #T5).

Next up was FOX (4.25 million viewers, #3; adults 18-49: 2.0, #3) with new episodes of "'Til Death" (2.09 million viewers, #14; adults 18-49: 0.8, #14), another "'Til Death" (2.47 million viewers, #13; adults 18-49: 0.9, #T12), "The Simpsons" (5.11 million viewers, #8; adults 18-49: 2.4, #T5), "The Cleveland Show" (4.53 million viewers, #11; adults 18-49: 2.2, #T8), "Family Guy" (6.21 million viewers, #7; adults 18-49: 3.2, #3) and "American Dad" (5.06 million viewers, #9; adults 18-49: 2.5, #4).

And finally, two-hour editions of "Dateline NBC" (4.76 million viewers, #10; adults 18-49: 0.9, #T12) and "SNL Presents: Sports All-Stars" (3.06 million viewers, #12; adults 18-49: 1.1, #11) on NBC (3.92 million viewers, #4; adults 18-49: 1.0, #4) rounded out the evening.

Source: Nielsen Media Research





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