or


[03/07/11 - 08:58 AM]
ABC's "Secret Millionaire" Opens Big
ABC spins the numbers for Sunday, March 6.

[via press release from ABC]

ABC's "Secret Millionaire" Opens Big

Some early info on ABC's Sunday, ahead of the regular press release.

Bolstered by a big turnout for the premiere of Secret Millionaire and strong gains for Housewives and Brothers & Sisters, ABC won Sunday evening in Adults 18-49, beating out runner-up CBS by 13%.

· ABC generated its most-watched Sunday since May with regular programming on the night - since 5/16/11.

Launching from its lead-in at 8pm in Total Viewers (+4.8 million) and Adults 18-49 (+83%), ABC's debut of Secret Millionaire opened as Sunday's most-watched TV show overall (12.6 million). In addition it was the night's #2 TV show in Adults 18-49 (3.3/9), behind only ABC's Desperate Housewives (3.4/8), which hit a 8-week high in the key sales demo.

· Towering over Sunday's 8 o'clock hour, ABC's Secret Millionaire defeated its nearest competition (CBS' Amazing Race) by 2.8 million viewers and by 22% in Adults 18-49. In addition, it beat out its debut competition in the hour on NBC, more than doubling America's Next Great Restaurant by 8.0 million viewers and by 106% in Adults 18-49. A good sign for future viewing, the new ABC unscripted show gained audience throughout its telecast.

· Excluding only Olympic and Super Bowl-led debuts, Secret Millionaire stood as TV's biggest unscripted midseason premiere in 3 years with Total Viewers and Adults 18-49 - since 3/2/08.

· Secret Millionaire generated ABC's largest audience with regular programming in the time period since March 2008 and its top Adult 18-49 number since November 2009 - since 3/30/08 and 11/15/09.

Quick Take for Sunday, March 6, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Sunday Evening in Adults 18-49 and Produces its Biggest Overall Audience on the Night with Regular Programming Since May

ABC's "AFHV" Finishes No. 1 in Adults 18-49 for its 2nd Consecutive Telecast

ABC's "Secret Millionaire" Debut Soars from its Lead-in and Gains Audience Throughout its Telecast to Emerge as Sunday's Most-Watched TV Show Overall

Sunday's No. 1 TV Show in Adults 18-49, ABC's "Housewives" Achieves 8-Week Highs Among Total Viewers and Adults 18-49

Posting Double-Digit Percentage Increases Over its Most-Recent Telecast, ABC's "Brothers & Sisters" Turns in its Strongest Results Since Early January

Sunday Night (7:00-11:00 p.m.) Bolstered by a big turnout for the premiere of "Secret Millionaire" and strong gains for "Desperate Housewives" and "Brothers & Sisters," ABC won Sunday evening in Adults 18-49, beating out runner-up CBS by 13% (2.7/7 vs. 2.4/6).

· ABC generated its most-watched Sunday since May with regular programming on the night (9.8 million) - since 5/16/10.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" placed No. 1 among Adults 18-49 (1.8/6) during the 7 o'clock hour for its 2nd straight telecast.

"Secret Millionaire" (8:00-9:00 p.m.)

Launching from its lead-in at 8:00 p.m. in Total Viewers (+4.8 million) and Adults 18-49 (+83%), ABC's debut of "Secret Millionaire" opened as Sunday's most-watched TV show overall (12.6 million). In addition it was the night's No. 2 TV show in Adults 18-49 (3.3/9), behind only ABC's "Desperate Housewives."

· Towering over Sunday's 8 o'clock hour, ABC's "Secret Millionaire" defeated its nearest competition (CBS' "Amazing Race XVIII" = 9.8 million and 2.7/7) by 2.8 million viewers and by 22% in Adults 18-49. In addition, it beat out its debut competition in the hour on NBC, more than doubling "America's Next Great Restaurant" (4.6 million and 1.6/4) in viewers (+196%) and Adults 18-49 (+106%). A good sign for future viewing, the new ABC unscripted show gained audience throughout its broadcast.

· Excluding only Olympic and Super Bowl-led debuts, ABC's "Secret Millionaire" stood as TV's biggest unscripted midseason premiere in 3 years with Total Viewers and Adults 18-49 - since 3/2/08.

· "Secret Millionaire" generated ABC's largest audience with regular programming in the time period since March 2008 and its top Adult 18-49 number since November 2009 - since 3/30/08 and 11/15/09.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV show in Adults 18-49, ABC's "Desperate Housewives" won the 9 o'clock hour in both Total Viewers (11.3 million) and Adults 18-49 (3.4/8), beating out second-place CBS' "Undercover Boss" (10.9 million and 2.7/7) by 26% in the key young adult sales demo .

· Surging over its most-recent airing two weeks ago, ABC's "Desperate Housewives" achieved 8-week highs in viewers and young adults - since 1/9/11.

"Brothers & Sisters" (10:00-11:00 p.m.)

Up by 10% in Total Viewers (7.5 million vs. 6.8 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5) from its last telecast (on 2/20/11), ABC's "Brothers & Sisters" generated its best numbers since the beginning of January - since 1/9/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/6/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· SECRET MILLIONAIRE (ABC)





most recent ratings | view all posts
[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.