or


[09/29/11 - 09:11 AM]
"Suburgatory" and "Happy Endings" Open Big for ABC
ABC spins the numbers for Wednesday, September 28.

[via press release from ABC]

"Suburgatory" and "Happy Endings" Open Big for ABC

Some early info on ABC's Wednesday numbers, ahead of the regular press release.

Despite facing Fox's 2-hour The X Factor on the night this year, ABC's numbers rose sharply over the same Wednesday last year in both Total Viewers (+27%) and Adults 18-49 (+38%). For the 2nd week in a row this season, ABC claimed Wednesday's definitive #1 TV show with Modern Family in viewers and young adults.

At 8pm, ABC's The Middle dominated its comedy competition in the half-hour, leading NBC's Up All Night by 3.3 million viewers and by 24% in Adults 18-49. In addition, The Middle beat out CBS Survivor: South Pacific in the time period by 43% among Adults 18-34.

· Although it's facing The X Factor in the time period this year, The Middle was up from its performance on the year-ago night for the 2nd straight telecast among viewers and young adults.

Building on its lead-in by double-digit percentages among viewers (+14%) and young adults (27%) at 8:30pm, the series debut of Suburgatory opened as ABC's biggest comedy premiere in the half hour in 8 years with Total Viewers and in 6 years with Adults 18-49 - since 10/1/03 and 10/12/05, respectively. Similarly to its lead-in, Suburgatory overshadowed its comedy competition in the half-hour, more than tripling the delivery of NBC's Free Agents in viewers (+216%) and Adults 18-49 (+230%). In fact, the new ABC comedy tied Survivor in the slot among Adults 18-49 and beat the CBS reality series by an impressive 59% in Adults 18-34.

· Topping the year-ago debut of Better with You in the half-hour by sizeable margins in viewers (+24%) and young adults (+32%), Suburgatory produced ABC's largest audience in the slot with a comedy telecast since November 2003 and its top young adult number since November 2005 - since 11/19/03 and 11/16/05, respectively.

Surging over its lead-in at 9pm to win its time period over the third half-hour hour of The X Factor in viewers (+10%) and young adults (+37%), ABC's Modern Family finished as the night's #1 TV show and posted the series' 2nd-strongest regular telecast ever (behind only the prior week's season premiere).

· Despite heightened competition year to year, Modern Family jumped over its year-ago telecast by 1.3 million viewers and by 22% in young adults.

At 9:30pm against the final half-hour of The X Factor, the sophomore season premiere of Happy Endings scored series-highs in Total Viewers and Adults 18-49. Happy Endings stood as the #1 scripted show in its slot with Adults 18-34, Men 18-34 and Women 18-34.

· Boosting its time slot from the year-ago night in viewers (+6%) and young adults (+14%), Happy Endings generated ABC's best performance in the time period with regular programming in nearly 8 months - since 2/9/11.

Building on its Total Viewer lead-in (+16%) during the 10pm hour against veteran dramas on both CBS (CSI) and NBC (L&O: SVU) , ABC's freshman drama Revenge ran a strong second, beating L&O SVU by 21% in Total Viewers and by 35% in Adults 18-49. The new ABC drama ranked #1 in the hour for its 2nd straight telecast with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Revenge continued to generate enormous time-period improvement for ABC, surging over the year-ago night in viewers (+87%) and young adults (+125%).

Quick Take for Wednesday, September 28, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Produces Substantial Year-Over-Year Increases on Wednesday Evening

Up Year to Year, "The Middle" Dominates its NBC Comedy Competition at 8pm

"Suburgatory" Opens as ABC's Biggest Comedy in the Time Period in 8 Years

Wednesday's No. 1 TV Show for the 2nd Week in a Row, ABC's "Modern Family" Surges Year Over Year in Viewers and Young Adults

Marking ABC's Strongest Results in the Slot in Nearly 8 Months, "Happy Endings" Opens its Sophomore Season at Series Highs

Continuing to Deliver Huge Time-Period Improvement, ABC's "Revenge" Defeats NBC's "L&O: SVU" by 21% in Viewers and by 35% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

Despite facing Fox's 2-hour "The X Factor" on the night this year, ABC's numbers rose sharply over the same Wednesday last year in both Total Viewers (+27% - 9.3 million vs. 7.3 million) and Adults 18-49 (+38% - 3.3/9 vs. 2.4/7). For the 2nd week in a row this season, ABC claimed Wednesday's definitive No. 1 TV show with "Modern Family" in viewers and young adults.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m. ABC's "The Middle" dominated its comedy competition in the half-hour, leading NBC's "Up All Night" by 3.3 million viewers (8.6 million vs. 5.3 million) and by 24% in Adults 18-49 (2.6/8 vs. 2.1/6). In addition, "The Middle" beat out CBS' "Survivor: South Pacific" in the slot by 43% in Adults 18-34 (2.0/7 vs. 1.4/5).

· Although it's facing "The X Factor" in the time period this year, "The Middle" was up from its performance on the year-ago night for the 2nd straight telecast among viewers and young adults (8.4 million and 2.5/8 on 9/29/10).

"Suburgatory" (8:30-9:00 p.m.)

Building on its lead-in by double-digit percentages among viewers (+14%) and young adults (+27%) at 8:30 p.m., the series debut of "Suburgatory" opened as ABC's biggest comedy premiere in the half hour in 8 years with Total Viewers (9.8 million) and in 6 years with Adults 18-49 (3.3/9) - since 10/1/03 and 10/12/05, respectively. Similarly to its lead-in, "Suburgatory" overshadowed its comedy competition in the half-hour, more than tripling the delivery of NBC's "Free Agents" (3.1 million and 1.0/3) in viewers (+216%) and Adults 18-49 (+230%). In fact, the new ABC comedy tied time-period established "Survivor" in the slot among Adults 18-49 and beat the CBS reality series by an impressive 59% in Adults 18-34 (2.7/8 vs. 1.7/5).

· Topping the year-ago debut of "Better with You" (7.9 million and 2.5/7 on 9/22/10) in the half-hour by sizeable margins in viewers (+24%) and young adults (+32%), "Suburgatory" produced ABC's largest audience in the slot with a comedy telecast since November 2003 and its top young adult number since November 2005 - since 11/19/03 and 11/16/05, respectively.

"Modern Family" (9:00-9:30 p.m.)

Surging over its lead-in at 9:00 p.m. to win its time period over the third half-hour hour of "The X Factor" in viewers (+10% - 13.2 million vs. 12.0 million) and young adults (+37% - 5.6/14 vs. 4.1/10), ABC's "Modern Family finished as the night's No. 1 TV show and posted the series' 2nd-strongest regular telecast ever (behind only the prior week's season premiere).

· Despite heightened competition year to year, "Modern Family" jumped over its year-ago telecast by 1.3 million viewers and by 22% in young adults (11.9 million and 4.6/13 on 9/29/10).

"Happy Endings" (9:30-10:00 p.m.)

At 9:30 p.m. against the final half-hour of "The X Factor," the sophomore season premiere of ABC's "Happy Endings" scored series highs in Total Viewers (7.4 million) and Adults 18-49 (3.2/8). "Happy Endings" stood as the No. 1 scripted show in its slot with Adults 18-34, Men 18-34 and Women 18-34.

· Boosting its time slot from the year-ago night in viewers (+6%) and young adults (+14%), "Happy Endings" generated ABC's best performance in the time period with regular programming in nearly 8 months - since 2/9/11.

"Revenge" (10:00-11:00 p.m.)

Building on its Total Viewer lead-in (+16% - 8.6 million vs. 7.4 million) during the 10:00 p.m. hour against veteran dramas on both CBS ("CSI") and NBC ("L&O: SVU"), ABC's freshman drama "Revenge" ran a strong second, beating NBC's veteran drama "L&O: SVU" by 21% in Total Viewers (8.6 million vs. 7.1 million) and by 35% in Adults 18-49 (2.7/7 vs. 2.0/5). The new ABC drama ranked No. 1 in the hour for its 2nd straight telecast with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· "Revenge" continued to generate enormous time-period improvement for ABC, surging over the year-ago night ("The Whole Truth" = 4.6 million and 1.2/4) in viewers (+87%) and young adults (+125%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/28/11.





  [september 2011]  
S
M
T
W
T
F
S
    


· CSI: CRIME SCENE INVESTIGATION (CBS)
· FREE AGENTS (NBC)
· HAPPY ENDINGS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)
· UP ALL NIGHT (NBC)
· X FACTOR, THE (FOX)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.