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[10/10/11 - 12:21 PM]
"American Horror Story" Series Premiere Ratings Grow More Impressive with Live+3 Data
FX further spins the numbers for Wednesday, October 5.
[via press release from FX]

"American Horror Story" Series Premiere Ratings Grow More Impressive with Live+3 Data

American Horror Story posted outstanding ratings for its series debut (10/5/11 - 10-11:10PM). Those numbers are even more impressive with the inclusion of Live+3 ratings data made available today. American Horror Story ranks as the most-watched original series premiere in FX history in Adults 18-34, Women 18-49 and Women 18-34, and ranks #2 all-time in delivery of Adults 18-49. Note that Live +7 data for the series premiere of AHS won't be available for another two weeks (Mon. Oct. 24th) and it's likely that AHS will tie or surpass The Shield for the #1 spot in Adults 18-49.

· AHS's current lift from Live+Same Day to Live+3 in A18-49 is +40% (2.0 million to 2.8 million)

· AHS's added 1.0 million Total Viewers from Live+Same Day to Live+3 (3.2 million to 4.2 million)

FX Series Premiere Ranks - Top 3 (Most Current)

Adults 18-49
The Shield 3.0 million
American Horror Story 2.8 million
The Riches 2.8 million

Adults 18-34
American Horror Story 1.5 million
The Riches 1.5 million
Dirt 1.4 million

Women 18-49
American Horror Story 1.5 million
The Riches 1.4 million
Dirt 1.4 million

Adults 25-54
The Shield 3.2 million
Justified 2.7 million
American Horror Story 2.5 million
The Riches 2.5 million
Rescue Me 2.5 million

Men 25-54
The Shield 1.8 millionv Justified 1.7 million
American Horror Story 1.3 million

Women 25-54
The Shield 1.4 million
American Horror Story 1.3 million
Rescue Me 1.3 million
The Riches 1.3 million

Total Viewers
Justified 4.9 million
The Shield 4.8 million
The Riches 4.4 million
(American Horror Story 4.2 million)





  [october 2011]  
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M
T
W
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· AMERICAN HORROR STORY (FX)
· DIRT (FX)
· JUSTIFIED (FX)
· RESCUE ME (FX)
· RICHES, THE (FX)
· SHIELD, THE (FX)




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