or


[12/01/11 - 01:29 PM]
Disney XD Delivers its Biggest November Ever in Total Day and Prime
Disney XD spins the numbers for the month of November.

[via press release from Disney XD]

Ratings Highlights for November 2011 -- Final National Ratings

Disney XD Delivers its Biggest November Ever in Total Day and Prime

~ Cable's Growth Leader, with 35 Months of Year-to-Year Gains in Prime in Kids 6-11

~Tops Nicktoons in All Kid Demos, Including by Double-Digit Percentages in Kids 2-11 & Kids 6-11

2011 to Date is Pacing as Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers and All Kids and Boys Ages 2-11, 6-14, 6-11 and 9-14

November 2011 - Total Day

During November 11, Disney XD delivered its most-watched November in the network's history in Total Day (include its 10 years as Toon Disney) in Total Viewers (298,000) and across all key kid targets, including Kids 2-11 (162,000), Kids 6-14 (163,000), Kids 6-11 (127,000), Tweens 9-14 (108,000). Year-to-year, Disney XD has grown by 9% in delivery among Kids 6-11 and by 29% in delivery in Tweens 9-14.

For 2011 to date, Disney XD is pacing to again deliver its largest annual audience ever in both Prime and Total Day in Total Viewers and across the network's target kid and boy demographics, ages 2-11, 6-14, 6-11 and 9-14.

· Disney XD has grown its Total Day audience year to year for 35 straight months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD surpassed Nicktoons in Total Day by double-digit percent margins across the board: +39% in Total Viewers (293,000 vs. 211,000), +47% in Kids 2-11 (154,000 vs. 110,000), +68% in Kids 6-14 (163,000 vs. 97,000), +40% in Boys 6-14 (98,000 vs. 70,000), +67% in Kids 6-11 (127,000 vs. 76,000), +42% in Boys 6-11 (75,000 vs. 53,000), +76% in Tweens 9-14 (109,000 vs. 62,000) and +50% in Boys 9-14 (69,000 vs. 46,000).

· Disney XD exceeded year-ago averages among key demos, including Kids 6-14 (+15% - 163,000 vs. 142,000), Kids 6-11 (+9% - 127,000 vs. 117,000) and Tweens 9-14 (+29% - 108,000 vs. 84,000).

November 2011 - Prime

November 11 was also Disney XD's most-watched November ever in Prime in Kids 2-11 (202,000), Kids 6-14 (218,000), Boys 6-14 (134,000), Kids 6-11 (171,000), Boys 6-11 (106,000), Tweens 9-14 (152,000) and Boys 9-14 (97,000). Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 35th consecutive month among Kids 6-11, and for the 33rd straight month among Boys 6-14 and Boys 6-11.

· Disney XD again easily surpassed Nicktoons, topping the key competitor across all key demos: by 31% in Kids 2-11 (202,000 vs. 162,000), by 51% in Kids 6-14 (218,000 vs. 144,000), by 28% in Boys 6-14 (134,000 vs. 105,000), by 52% in Kids 6-11 (172,000 vs. 113,000), by 30% in Boys 6-11 (105,000 vs. 81,000), by 67% in Tweens 9-14 (154,000 vs. 92,000) and by 41% in Boys 9-14 (99,000 vs. 70,000).

· Year over year, Disney XD posted across-the-board growth: Kids 6-14 (+15% - 218,000 vs. 189,000), Boys 6-14 (+6% - 134,000 vs. 127,000), Kids 6-11 (+11% - 171,000 vs. 154,000), Boys 6-11 (+2% - 106,000 vs. 104,000), Tweens 9-14 (+29% - 152,000 vs. 118,000) and Boys 9-14 (+21% - 97,000 vs. 80,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, U.S. ratings, most current, November 11: 10/31/11-11/27/11; November 10: 11/1/10-11/28/10; 2011 to date: 12/27/10-11/27/11.





  [december 2011]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.

[08/18/16 - 01:01 PM]
Travel Channel Scores Big with Rio-Based Premiere of "Andrew Zimmern's Driven by Food"
Travel Channel spins the numbers for Tuesday, August 16.

[08/18/16 - 08:49 AM]
Wednesday's Broadcast Ratings: Olympic Games Keep NBC on Top
The Peacock continues to lead among total viewers and adults 18-49.