or


[12/14/11 - 11:46 AM]
Style Network Delivers Best Year Ever Becoming Fastest Growing Cable Network in 2011
The Style Network spins the numbers for the year to date.

[via press release from Style]

STYLE NETWORK DELIVERS BEST YEAR EVER BECOMING FASTEST GROWING CABLE NETWORK IN 2011

Network Records Year-Over-Year Double Digit Increases Across All Key Demos Up +52% in W18-34, +33% in W18-49, +49% A18-34 and +16% in Total Viewers

Style Joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in Achieving Record Highs

LOS ANGELES - December 14, 2011 - The Style Network marked its best year ever becoming the fastest growing cable network in 2011, according to Nielsen. Now reaching more than 75 million subscribers, the network delivered double-digit growth across all key demos, boasting its most watched year ever in primetime up +52% W18-34, +49% A18-34, +33% W18-49 and +16% in total viewers, while lowering its median age by more than four years to 40.

Style's 2011 growth was fueled by the success of its popular original series "Jerseylicious," "Tia & Tamera," "Big Rich Texas," "Giuliana & Bill" and "Glam Fairy." The freshman series "Tia & Tamera," was the network's most watched series ever, which delivered nearly one million total viewers and demonstrated its young female appeal by outperforming the CW's primetime average by +12% in W18-34. Also, "Big Rich Texas," the network's second most watched freshman series ever was one of the year's fastest growing new series across all cable networks, increasing +74% from premiere to finale among total viewers. The recent premiere of "Glam Fairy" debuted as Style's 2nd most watched series premiere ever, while returning series "Jerseylicious" and "Giuliana & Bill" also posted their largest audiences ever with the 4th season of "Giuliana & Bill" +23% in total viewers and +11% in W18-49 over its prior season. The Style network - one of the cable entertainment brands of NBCUniversal -- including Bravo, E!, mun2, Oxygen, Sprout, Syfy and USA - helped NBCUniversal deliver the #1 audience of affluent and educated viewers in all of television. Additionally, Style joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in achieving record highs for their businesses.

"This year has been full of milestones, firsts and 'best-evers' for Style," said Salaam Coleman Smith, President, The Style Network. "We launched three of our most successful freshman series with 'Tia & Tamera,' 'Big Rich Texas' and 'Glam Fairy' and saw tremendous growth in our returning series 'Jerseylicious' and 'Giuliana & Bill.' With another rich development slate coupled with the strength of our returning series, we look forward to another record-breaking year in 2012."

Style achieved the largest year-over-year primetime growth among W18-49 (+33%) of any mid-tier cable network and three of Style's original series delivered more than 500,000 total viewers including "Tia & Tamera," "Jerseylicious" and "Giuliana & Bill."

Style's digital properties also delivered impressive gains this year with Mystyle.com increasing its average monthly unique visitors to 561,000, while registering 8 million video views this year-to-date, up +7% over last year, according to Omniture. The network's social media sites attracted more than 3 million followers with @mystylequicktip reaching close to one million followers and the "Jerseylicious" Facebook page had 40 million plus impressions in 2011. Style's momentum also continued in the marketplace with numerous multi-platform sponsors including Macy's Hotel Collection, Progresso, Ikea and NYX Cosmetics among others which contributed to a 15 percent revenue increase in advertising sales for 2011.

Source: Nielsen, 2011 YTD (12/27/10-11/20/11) L+7 blended with L + SD Data through 12/24/11 vs. year-ago equivalent (primetime = Mon-Sun 8-11 P). Fastest growing ad-supported network based on Nielsen Universe Estimate from Dec '12 vs. Dec '11 (excluding sports networks). Individual series performance based on primary time period avg (L+SD). CW primetime avg based on Aug - Oct '11, mirroring Tia & Tamera's season. Largest growth among 65-80 million homes based on avg Universe Estimate from Jan-Dec '11. MyStyle video views based on Omniture, SiteCatalyst January 2011-December 2011 vs. Year Ago Equivalent.

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "Clean House New York," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.





  [december 2011]  
S
M
T
W
T
F
S
    


· BIG RICH TEXAS (STYLE)
· GIULIANA & BILL (E)
· GLAM FAIRY (STYLE)
· JERSEYLICIOUS (STYLE)
· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.