or


[01/04/12 - 09:58 AM]
PBS Kids Reports Growth Across All Platforms in 2011
PBS spins the numbers for 2011 to date.

[via press release from PBS]

PBS KIDS REPORTS GROWTH ACROSS ALL PLATFORMS IN 2011

With Top-Ranked Educational Properties, PBS KIDS is Reaching More Children with More Free Content Across All Platforms than Any Other Children's Media Company

PASADENA, CA - January 4, 2012 - Today, PBS KIDS announced from the Television Critics Association's Winter Press Tour that it is serving more of America's children with more free content across all platforms than any other children's media company.

In its current season-to-date, PBS has reached 61 percent of kids ages 2-8 years old, and 22.6 million children ages 2-11 (NPower full-day reach for all PBS stations, September 19 - December 20, 2011). Moms supported tune-in as well; PBS KIDS was number one in November among moms ages 18-49 with children under the age of 3, with PBS KIDS programs holding the top five spots among their most-watched children's series.

Widely popular literacy and science curriculum-based series - CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and SUPER WHY- were consistently rated as top-10 kids programs for children (ages 2-5) throughout 2011, according to Nielsen NPower national program ratings.

Programming specials also drove record viewership. Over the Thanksgiving holiday, 4.5 million children (ages 2-11) tuned into the CURIOUS GEORGE Holiday Spectacular. The PBS KIDS special A Very Monkey Christmas netted an 11.7 rating among kids (ages 2-5), making it the highest rated children's television special in the U.S. among kids (ages 2-5) and with moms of young children. Earlier in the year, over 1.7 million kids (ages 2-11) tuned in for the premiere of the DINOSAUR TRAIN movie Dinosaur Big City, one of the most-watched kids' shows in August, based on Nielsen data (NPower, Live+7 AA).

"PBS KIDS is serving kids with the most rigorously researched educational content available," said Lesli Rotenberg, Senior Vice President, Children's Media, PBS. "And more kids are exploring and learning across a variety of media platforms, which allows us to deliver tailored and highly effective educational experiences to help all children build the skills they need to succeed in school and in life."

Online, PBS KIDS continues to be the go-to location for kids and parents. With over 11.7 million unique visitors in November, PBSKIDS.org had a 20 percent increase over a year ago (Google Analytics, November 2010 - November 2011). The site also continues to be the number one source of free online video, serving an average of 98 million video streams per month.

Apps are also growing in popularity. PBS KIDS has launched 14 educational mobile apps to date, downloaded over 1.5 million times. A free PBS KIDS Video App launched on the iPad in May 2011 and was expanded to the iPhone and iPod touch in December. The app has led to an increase in video streams; in November PBS KIDS served 158 million combined streams on the app and online.

"Over the past year, PBS KIDS has extended its top position as the most popular source for children's video online, with a commitment to meet the demand of kids and families," said Jason Seiken, Senior Vice President, Interactive, Product Development & Innovation, PBS. "We also launched two augmented reality games, and are currently developing a 3D-rendered collaborative game, always with the goal of using innovative technologies to create effective learning experiences for today's kids."

PBS KIDS also continues to be recognized with industry awards. In 2011, PBS KIDS won 12 Daytime Emmy Awards, earning more Daytime Emmy Awards for its children's programming than any other broadcast or cable network for the 14th consecutive year.

As high ratings, online and mobile content usage, and awards demonstrate, PBS KIDS is increasingly serving children wherever they live, learn, and play - on TV, online, through mobile devices, in the classroom, and with a new line of educational toys.

About PBS KIDS

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.





  [january 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.