or


[01/04/12 - 09:58 AM]
PBS Kids Reports Growth Across All Platforms in 2011
PBS spins the numbers for 2011 to date.

[via press release from PBS]

PBS KIDS REPORTS GROWTH ACROSS ALL PLATFORMS IN 2011

With Top-Ranked Educational Properties, PBS KIDS is Reaching More Children with More Free Content Across All Platforms than Any Other Children's Media Company

PASADENA, CA - January 4, 2012 - Today, PBS KIDS announced from the Television Critics Association's Winter Press Tour that it is serving more of America's children with more free content across all platforms than any other children's media company.

In its current season-to-date, PBS has reached 61 percent of kids ages 2-8 years old, and 22.6 million children ages 2-11 (NPower full-day reach for all PBS stations, September 19 - December 20, 2011). Moms supported tune-in as well; PBS KIDS was number one in November among moms ages 18-49 with children under the age of 3, with PBS KIDS programs holding the top five spots among their most-watched children's series.

Widely popular literacy and science curriculum-based series - CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and SUPER WHY- were consistently rated as top-10 kids programs for children (ages 2-5) throughout 2011, according to Nielsen NPower national program ratings.

Programming specials also drove record viewership. Over the Thanksgiving holiday, 4.5 million children (ages 2-11) tuned into the CURIOUS GEORGE Holiday Spectacular. The PBS KIDS special A Very Monkey Christmas netted an 11.7 rating among kids (ages 2-5), making it the highest rated children's television special in the U.S. among kids (ages 2-5) and with moms of young children. Earlier in the year, over 1.7 million kids (ages 2-11) tuned in for the premiere of the DINOSAUR TRAIN movie Dinosaur Big City, one of the most-watched kids' shows in August, based on Nielsen data (NPower, Live+7 AA).

"PBS KIDS is serving kids with the most rigorously researched educational content available," said Lesli Rotenberg, Senior Vice President, Children's Media, PBS. "And more kids are exploring and learning across a variety of media platforms, which allows us to deliver tailored and highly effective educational experiences to help all children build the skills they need to succeed in school and in life."

Online, PBS KIDS continues to be the go-to location for kids and parents. With over 11.7 million unique visitors in November, PBSKIDS.org had a 20 percent increase over a year ago (Google Analytics, November 2010 - November 2011). The site also continues to be the number one source of free online video, serving an average of 98 million video streams per month.

Apps are also growing in popularity. PBS KIDS has launched 14 educational mobile apps to date, downloaded over 1.5 million times. A free PBS KIDS Video App launched on the iPad in May 2011 and was expanded to the iPhone and iPod touch in December. The app has led to an increase in video streams; in November PBS KIDS served 158 million combined streams on the app and online.

"Over the past year, PBS KIDS has extended its top position as the most popular source for children's video online, with a commitment to meet the demand of kids and families," said Jason Seiken, Senior Vice President, Interactive, Product Development & Innovation, PBS. "We also launched two augmented reality games, and are currently developing a 3D-rendered collaborative game, always with the goal of using innovative technologies to create effective learning experiences for today's kids."

PBS KIDS also continues to be recognized with industry awards. In 2011, PBS KIDS won 12 Daytime Emmy Awards, earning more Daytime Emmy Awards for its children's programming than any other broadcast or cable network for the 14th consecutive year.

As high ratings, online and mobile content usage, and awards demonstrate, PBS KIDS is increasingly serving children wherever they live, learn, and play - on TV, online, through mobile devices, in the classroom, and with a new line of educational toys.

About PBS KIDS

PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.





  [january 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.