IFC's "PORTLANDIA" GROWS AUDIENCE IN WEEK TWO
IFC's hit comedy series, Portlandia, attracted a strong week two audience on Friday, January 13, 10-10:30 pm, et/pt, building on the successful performance of the series' second season debut on Friday, January 6. Highlights of episode two include:
· 643,000 total viewers, up +26% over premiere
· 504,000 A18-49, up +29% over premiere
In addition, the episode ranks #1 for percent of playback growth among all original primetime shows on cable over the past two weeks among households, total viewers and A18-49.
Source: Nielsen Media Research Live+3 Days, 1/6/2012, 1/13/2012, 1/2/2012-1/15/2012 8-11 pm Live, Live+3 Days