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[01/30/12 - 09:02 AM]
Sunday's Broadcast Ratings: NBC Wins Demos With Pro Bowl Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, january 29, 2012)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for NBC are approximate.]

NBC (10.74 million viewers, #2; adults 18-49: 3.7, #1) was the demo king on Sunday with its coverage of the "2012 NFL Pro Bowl Pre-Game" (12.25 million viewers, #2; adults 18-49: 3.9, #1) and the "2012 NFL Pro Bowl" (10.52 million viewers, #6; adults 18-49: 3.6, #2). The game however was down 12.62% in viewers and 18.18% in adults 18-49 from last year (12.04 million viewers; adults 18-49: 4.4 on FOX).

CBS (11.42 million viewers, #1; adults 18-49: 2.2, #2) however was the top overall draw with new episodes of "60 Minutes" (11.21 million viewers, #3; adults 18-49: 1.5, #T12), "Undercover Boss" (13.06 million viewers, #1; adults 18-49: 3.0, #T4), "The Good Wife" (10.95 million viewers, #4; adults 18-49: 2.2, #T8) and "CSI: Miami" (10.48 million viewers, #7; adults 18-49: 2.2, #T8).

Next up was ABC (7.97 million viewers, #3; adults 18-49: 2.1, #3) with originals of "America's Funniest Home Videos" (7.34 million viewers, #8; adults 18-49: 1.9, #11) and "Once Upon a Time" (10.78 million viewers, #5; adults 18-49: 3.4, #3) followed by the Hallmark Hall of Fame premiere "A Smile as Big as the Moon" (6.87 million viewers, #9; adults 18-49: 1.5, #T12).

And finally, a repeat of "Bob's Burgers" (1.71 million viewers, #15; adults 18-49: 0.7, #15) led into new episodes of "The Cleveland Show" (2.74 million viewers, #14; adults 18-49: 1.3, #14), "The Simpsons" (5.12 million viewers, #11; adults 18-49: 2.4, #T6), "Napoleon Dynamite" (4.43 million viewers, #13; adults 18-49: 2.1, #10), "Family Guy" (5.92 million viewers, #10; adults 18-49: 3.0, #T4) and "American Dad" (4.76 million viewers, #12; adults 18-49: 2.4, #T6) on FOX (4.11 million viewers, #4; adults 18-49: 2.0, #4).

Week-to-week changes (adults 18-49):
+58.33% - America's Funniest Home Videos
+36.36% - Undercover Boss
+15.79% - The Good Wife (vs. 1/15/12)
+14.29% - American Dad (vs. 1/8/12)
+6.25% - Once Upon a Time
0.00% - 60 Minutes
-12.00% - CSI: Miami (vs. 1/8/12)
-31.82% - Family Guy (vs. 1/15/12)
-38.10% - The Cleveland Show (vs. 1/8/12)
-54.35% - Napoleon Dynamite (vs. 1/15/12)
-64.71% - The Simpsons (vs. 1/15/12)

Year-to-year changes (adults 18-49):
+66.67% - Undercover Boss (vs. Undercover Boss (Repeat))
+25.93% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
+7.14% - 60 Minutes
-4.35% - The Good Wife (vs. The Lost Valentine)
-4.35% - CSI: Miami (vs. The Lost Valentine)
-13.64% - America's Funniest Home Videos
-21.05% - A Smile as Big as the Moon (vs. Extreme Makeover: Home Edition/Desperate Housewives (Repeat))
-31.82% - Family Guy (vs. NFL Pro Bowl)
-45.45% - American Dad (vs. NFL Pro Bowl)
-45.45% - The Simpsons (vs. NFL Pro Bowl)
-52.27% - Napoleon Dynamite (vs. NFL Pro Bowl)
-70.45% - The Cleveland Show (vs. NFL Pro Bowl)


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/30/11):

Coverage of the "NFL Pro Bowl" (12.04 million viewers, #3; adults 18-49: 4.4, #1) was enough to put FOX (11.47 million viewers, #2; adults 18-49: 4.1, #1) on top last night. Bookending the broadcast were the network's "NFL Pro Bowl Pre-Game" (12.15 million viewers, #2; adults 18-49: 4.3, #2) and "NFL Pro Bowl Post-Game" (7.34 million viewers, #8; adults 18-49: 2.7, #T3).

ABC (7.52 million viewers, #3; adults 18-49: 2.1, #2) then claimed the silver with a new "America's Funniest Home Videos" (8.45 million viewers, #6; adults 18-49: 2.2, #6) followed by a two-hour "Extreme Makeover: Home Edition" (9.02 million viewers, #5; adults 18-49: 2.7, #T3) and a repeat of "Desperate Housewives" (3.57 million viewers, #11; adults 18-49: 1.1, #11).

Next up was CBS (11.84 million viewers, #1; adults 18-49: 1.9, #3) with a new "60 Minutes" (10.15 million viewers, #4; adults 18-49: 1.4, #T8), a repeat of "Undercover Boss" (8.15 million viewers, #7; adults 18-49: 1.8, #7) and the original movie "The Lost Valentine" (14.53 million viewers, #1; adults 18-49: 2.3, #5).

And finally, "Dateline NBC" (5.87 million viewers, #9; adults 18-49: 1.3, #10) and the feature "National Treasure: Book of Secrets" (4.23 million viewers, #10; adults 18-49: 1.4, #T8) on NBC (4.64 million viewers, #4; adults 18-49: 1.3, #4) closed out the evening.

Week-to-week changes (adults 18-49): Dateline NBC (116.70%), America's Funniest Home Videos (57.10%), Extreme Makeover: Home Edition (42.10%), 60 Minutes (-65.90% vs. 1/16/10).

Source: Nielsen Media Research





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