NICKELODEON WINS THE WEEK WITH KIDS AND TOTAL VIEWERS
Premiere of Nick's Newest Live-Action Hit How to Rock Wins Time Period with All Kid and Tween Demos
Brand-New Educational Preschool Show, Mike the Knight,
Debuts at Top Spot on TV with All Kids 2-5
NEW YORK - Feb. 7, 2012 - Nickelodeon nabbed the top spot for the week (1/30/12-2/5/12) as basic cable's top total day net with kids 2-11 (2.6/910,000) and total viewers (1.7 million).
Nickelodeon's latest addition to its hit live-action roster, How to Rock, scored with its Saturday night debut (Feb. 4 at 8:30p.m. ET/PT), drawing 3.3 million total viewers and winning its time period across all TV with kids 6-11 (6.6/1.4 million), tweens 9-14 (6.6/1.4 million) and kids 2-11 (4.9/1.7 million).
Last week, Nickelodeon also premiered its latest educational preschool series, Mike the Knight (Friday, Feb. 3 at 10:30a.m. ET/PT), which drew 1.4 million total viewers and won its timeslot across all TV with kids 2-5 (4.77/665,000). A brand new CG-animated preschool series that invites viewers into a fantastical world of castles, missions, dragons and trolls, Mike the Knight, teaches kids about friendship, loyalty, and determination as they join Mike, a young knight-in-training, on his missions to protect his kingdom, serve his Queen and become a full-fledged knight. ?
The net's weekly win was also fueled by performances from Victorious, which drew 3.6 million total viewers and claimed basic cable's top spot for the week with tweens 9-14 (7.1/1.5 million), with "The Gorilla Club" (Saturday, Feb. 4 at 8:00p.m. ET/PT); followed by How to Rock, whose premiere also took basic cable's number two spot for the week with tweens.
Since their Feb. 5 launch, Victorious', "The Gorilla Club" and How to Rock's "How to Rock a Messy Bet," rank as the number one and two Kids' TV episodes on iTunes.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).