or


[02/07/12 - 03:00 PM]
Super Bowl XLVI Live Stream Sets Traffic Records
NBC spins the digital numbers for Sunday, February 5.
[via press release from NBC]

SUPER BOWL XLVI LIVE STREAM SETS TRAFFIC RECORDS

Over Two Million Streamed Super Bowl XLVI More than 78 Million Minutes Streamed

NEW YORK - Feb. 7, 2012 - The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well as NFL.com. NBC Sports' live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating).

"The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary 'second screen' experience, and we delivered on that promise with unprecedented robust coverage," said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. "The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage."

"It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before," said Hans Schroeder, NFL, SVP, Media Strategy and Development. "The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans."

NBCSports.com's online streaming of Super Bowl XLVI featured HD-quality video, DVR controls and multiple camera angles along with social interactivity, including a live chat with Mike Florio from NBC's ProFootballTalk, and tweets from Michele Tafoya, NBC Sports' sideline reporter, and Jimmy Fallon, the host of NBC's Late Night with Jimmy Fallon. Florio and commentator Randy Moss also supplied the halftime content for the live stream with a live video report and game analysis from just outside the team locker rooms. In addition to game highlights, viewers were also able to watch replays of popular Super Bowl TV commercials.

Online Traffic Data

Unique Users - 2,105,441 (live stream online)

Live Video Streams - 4,589,593 (live stream online)

Total Minutes Streamed - 78,624,422

On-Demand Clips - 1,838,812 VOD clips viewed

User-Generated Camera Switches - 1,835,676

Engagement - More than 39 minutes per visit.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.
[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.
[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.
[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.
[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.
[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.
[08/21/26 - 01:01 PM]
ABC News Ranks No. 1 in Total Viewers Across Friday Night and Late-Night
"20/20" turned in double-digit gains year to year in all key target demos.
[08/20/26 - 02:11 PM]
"Lanterns" Debuts Among HBO Max's Biggest Series Premieres with 9.3M Global Viewers
The light shines bright.
[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
[08/18/26 - 03:05 PM]
ESPN Delivers Its Most-Watched WNBA Game Ever!
The Atlanta Dream-Indiana Fever matchup averaged 2.6 million viewers on Sunday, August 16.
[08/18/26 - 03:04 PM]
FOX Saturday Baseball Sizzles with Most-Watched MLB Telecast of the Week on Any Network
3,083,000 viewers tuned-in to FOX for a three-game slate highlighted by the Brewers' 4-1 win over the Dodgers in most of the country.
[08/18/26 - 02:43 PM]
FOX IndyCar Celebrates Viewership Win at Markham
913,000 viewers watched Andretti Global racer Marcus Ericsson cap a late-race run through the field to score the win at Markham Sunday on FOX.