or


[02/13/12 - 04:22 PM]
"The 54th Annual Grammy Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments
CBS spins the digital numbers for Sunday, February 12.

[via press release from CBS]

MUSIC'S BIGGEST NIGHT(R) A HUGE HIT ACROSS ONLINE, MOBILE AND SOCIAL PLATFORMS

"The 54th Annual GRAMMY Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments

GRAMMY Live App #1 Free Entertainment iPad App on Sunday

More than 1 Million Unique Viewers Across GRAMMY Live on CBS.com, GRAMMY.com and GRAMMY Mobile/Tablet Apps

SAN FRANCISCO AND SANTA MONICA, CALIF., February 13, 2012 - With the help of CBS.com, GRAMMY.com and the GRAMMY Live app for the iPad, iPhone and iPod Touch, THE 54th ANNUAL GRAMMY AWARDS set a new social TV record with more than 13 million social media comments, topping the recent record set by the 2012 Super Bowl last week and 25 times bigger than 2011. (Source: Bluefin.)

In addition, the GRAMMY Live iPad App was the #1 Free Entertainment iPad App on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes GRAMMY cams. Online and across mobile platforms, more than 1 million unique viewers tuned into GRAMMY Live, a three-day online and mobile event from CBS.com and The Recording Academy(R) built to draw excitement for the live broadcast on Sunday night.

"We wanted to go all out this year in creating a second screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast," said Marc DeBevoise, SVP and GM of CBS Interactive's Entertainment and Lifestyle Division. "The interplay between Twitter, Facebook and GRAMMY Live created a real-time water cooler effect as evidenced by the huge numbers we're seeing across all social media platforms."

"Across the board - online, mobile and social - we saw huge increases in the interaction people had with this year's GRAMMY Awards," said Evan Greene, Chief Marketing Officer for The Recording Academy. "We're thrilled that our efforts to engage people in the show paid off both in terms of how much activity we saw across all the interactive platforms, as well as the GRAMMY's telecast's significantly increased viewership."

THE 54th ANNUAL GRAMMY AWARDS delivered more than 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.