or


[02/13/12 - 04:22 PM]
"The 54th Annual Grammy Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments
CBS spins the digital numbers for Sunday, February 12.

[via press release from CBS]

MUSIC'S BIGGEST NIGHT(R) A HUGE HIT ACROSS ONLINE, MOBILE AND SOCIAL PLATFORMS

"The 54th Annual GRAMMY Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments

GRAMMY Live App #1 Free Entertainment iPad App on Sunday

More than 1 Million Unique Viewers Across GRAMMY Live on CBS.com, GRAMMY.com and GRAMMY Mobile/Tablet Apps

SAN FRANCISCO AND SANTA MONICA, CALIF., February 13, 2012 - With the help of CBS.com, GRAMMY.com and the GRAMMY Live app for the iPad, iPhone and iPod Touch, THE 54th ANNUAL GRAMMY AWARDS set a new social TV record with more than 13 million social media comments, topping the recent record set by the 2012 Super Bowl last week and 25 times bigger than 2011. (Source: Bluefin.)

In addition, the GRAMMY Live iPad App was the #1 Free Entertainment iPad App on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes GRAMMY cams. Online and across mobile platforms, more than 1 million unique viewers tuned into GRAMMY Live, a three-day online and mobile event from CBS.com and The Recording Academy(R) built to draw excitement for the live broadcast on Sunday night.

"We wanted to go all out this year in creating a second screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast," said Marc DeBevoise, SVP and GM of CBS Interactive's Entertainment and Lifestyle Division. "The interplay between Twitter, Facebook and GRAMMY Live created a real-time water cooler effect as evidenced by the huge numbers we're seeing across all social media platforms."

"Across the board - online, mobile and social - we saw huge increases in the interaction people had with this year's GRAMMY Awards," said Evan Greene, Chief Marketing Officer for The Recording Academy. "We're thrilled that our efforts to engage people in the show paid off both in terms of how much activity we saw across all the interactive platforms, as well as the GRAMMY's telecast's significantly increased viewership."

THE 54th ANNUAL GRAMMY AWARDS delivered more than 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.