or


[02/13/12 - 04:22 PM]
"The 54th Annual Grammy Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments
CBS spins the digital numbers for Sunday, February 12.

[via press release from CBS]

MUSIC'S BIGGEST NIGHT(R) A HUGE HIT ACROSS ONLINE, MOBILE AND SOCIAL PLATFORMS

"The 54th Annual GRAMMY Awards(R)" Set New Social TV Record with More Than 13 Million Social Media Comments

GRAMMY Live App #1 Free Entertainment iPad App on Sunday

More than 1 Million Unique Viewers Across GRAMMY Live on CBS.com, GRAMMY.com and GRAMMY Mobile/Tablet Apps

SAN FRANCISCO AND SANTA MONICA, CALIF., February 13, 2012 - With the help of CBS.com, GRAMMY.com and the GRAMMY Live app for the iPad, iPhone and iPod Touch, THE 54th ANNUAL GRAMMY AWARDS set a new social TV record with more than 13 million social media comments, topping the recent record set by the 2012 Super Bowl last week and 25 times bigger than 2011. (Source: Bluefin.)

In addition, the GRAMMY Live iPad App was the #1 Free Entertainment iPad App on Sunday as viewers downloaded the app for exclusive access to live videos, blogging, tweets, official news and behind-the-scenes GRAMMY cams. Online and across mobile platforms, more than 1 million unique viewers tuned into GRAMMY Live, a three-day online and mobile event from CBS.com and The Recording Academy(R) built to draw excitement for the live broadcast on Sunday night.

"We wanted to go all out this year in creating a second screen experience that was going to help us drive excitement and tune-in for the awards, as well as give viewers access to content and videos that added another element to the broadcast," said Marc DeBevoise, SVP and GM of CBS Interactive's Entertainment and Lifestyle Division. "The interplay between Twitter, Facebook and GRAMMY Live created a real-time water cooler effect as evidenced by the huge numbers we're seeing across all social media platforms."

"Across the board - online, mobile and social - we saw huge increases in the interaction people had with this year's GRAMMY Awards," said Evan Greene, Chief Marketing Officer for The Recording Academy. "We're thrilled that our efforts to engage people in the show paid off both in terms of how much activity we saw across all the interactive platforms, as well as the GRAMMY's telecast's significantly increased viewership."

THE 54th ANNUAL GRAMMY AWARDS delivered more than 39.9 million viewers, the largest GRAMMY audience since 1984 and the second largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.