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[02/18/12 - 09:43 AM]
Friday's Broadcast Ratings: "Undercover Boss" Sparks Big Gains for CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, february 17, 2012)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (7.13 million viewers, #2; adults 18-49: 1.9, #1) claimed top honors on Friday with a new "Shark Tank" (5.66 million viewers, #5; adults 18-49: 1.5, #T4) followed by its two-hour Whitney Houston "20/20" (7.86 million viewers, #4; adults 18-49: 2.0, #2) special.

CBS (10.29 million viewers, #1; adults 18-49: 1.8, #2) however remained the most-watched network with the Friday debut of "Undercover Boss" (10.73 million viewers, #1; adults 18-49: 2.4, #1) followed by the relocated "A Gifted Man" (9.51 million viewers, #3; adults 18-49: 1.5, #T4) and a new "Blue Bloods" (10.63 million viewers, #2; adults 18-49: 1.6, #3).

Next up was FOX (3.05 million viewers, #4; adults 18-49: 1.2, #3) with fresh installments of "Kitchen Nightmares" (3.11 million viewers, #7; adults 18-49: 1.3, #6) and "Fringe" (2.99 million viewers, #8; adults 18-49: 1.1, #T7).

Meanwhile, NBC (3.43 million viewers, #3; adults 18-49: 0.9, #4) offered up its coverage of "The 43rd Annual NAACP Image Awards" (2.96 million viewers, #9; adults 18-49: 0.8, #9) alongside a new "Dateline NBC" (4.37 million viewers, #6; adults 18-49: 1.1, #T7).

And finally, new episodes of "Nikita" (1.60 million viewers, #11; adults 18-49: 0.6, #11) and "Supernatural" (1.68 million viewers, #10; adults 18-49: 0.7, #10) on The CW (1.64 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+33.33% - 20/20
+25.00% - A Gifted Man
20.00% - Nikita
0.00% - Fringe
0.00% - Supernatural
-11.11% - Blue Bloods
-13.33% - Kitchen Nightmares
-16.67% - Shark Tank
-20.00% - Undercover Boss (vs. 1/29/12)
-26.67% - Dateline NBC

Year-to-year changes (adults 18-49):
+71.43% - Undercover Boss (vs. The Defenders)
+50.00% - Shark Tank (vs. Supernanny)
+42.86% - 20/20 (vs. Primetime: What Would You Do?/20/20)
0.00% - Blue Bloods
-16.67% - A Gifted Man (vs. CSI: NY)
-23.53% - Kitchen Nightmares
-26.67% - Fringe
-31.25% - Dateline NBC
-36.36% - Supernatural
-40.00% - Nikita (vs. Smallville)
-44.83% - The 43rd Annual NAACP Image Awards (vs. Who Do You Think You Are?/Dateline NBC)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.9/9; and "Jimmy Kimmel Live," 1.6/5 with an encore .

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.5/3 with an encore .

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/18/11):

CBS (10.08 million viewers, #1; adults 18-49: 1.6, #T1) was the most-watched network on Friday with new episodes of "The Defenders" (8.52 million viewers, #3; adults 18-49: 1.4, #7), "CSI: NY" (10.62 million viewers, #2; adults 18-49: 1.8, #1) and "Blue Bloods" (11.11 million viewers, #1; adults 18-49: 1.6, #T3).

FOX (4.00 million viewers, #4; adults 18-49: 1.6, #T1) then shared the adults 18-49 crown with its combination of "Kitchen Nightmares" (3.94 million viewers, #9; adults 18-49: 1.7, #2) and "Fringe" (4.06 million viewers, #8; adults 18-49: 1.5, #6).

Next up was NBC (6.51 million viewers, #2; adults 18-49: 1.5, #3) with new episodes of "Who Do You Think You Are?" (5.88 million viewers, #5; adults 18-49: 1.3, #8) and "Dateline NBC" (6.82 million viewers, #4; adults 18-49: 1.6, #T3).

Meanwhile, ABC (4.14 million viewers, #3; adults 18-49: 1.3, #4) offered up the return of "Supernanny" (3.71 million viewers, #10; adults 18-49: 1.0, #T11) adn "Primetime: What Would You Do?" (4.66 million viewers, #6; adults 18-49: 1.6, #T3) after a one week break, followed by a new "20/20" (4.06 million viewers, #7; adults 18-49: 1.2, #9).

And finally, new episodes of "Smallville" (2.22 million viewers, #12; adults 18-49: 1.0, #T11) and "Supernatural" (2.26 million viewers, #11; adults 18-49: 1.1, #10) on The CW (2.23 million viewers, #5; adults 18-49: 1.0, #5) rounded out the night.

Week-to-week changes (adults 18-49): The Defenders (27.30%), Primetime: What Would You Do? (23.10%), Supernatural (22.20%), CSI: NY (20.00%), Dateline NBC (14.30%), Kitchen Nightmares (13.30%), Smallville (11.10%), Fringe (7.10%), Blue Bloods (0.00%), Who Do You Think You Are? (-7.10%), Supernanny (-16.70%), 20/20 (-25.00%).

In late-night metered market ratings (via NBC's press release):

Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) tied "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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