or


[02/21/12 - 08:46 AM]
ABC's "Castle" Grows Week to Week and Tops NBC's "Smash" by 49% in Viewers
ABC spins the numbers for Monday, February 20.

[via press release from ABC]

ABC's "Castle" Grows Week to Week and Tops NBC's "Smash" by 49% in Viewers

Some early info on ABC's Monday, ahead of the regular press release.

Up against NBC's The Voice and CBS' original Monday schedule, ABC's combination of The Bachelor and Castle once again defeated Fox's original drama lineup (House/Alcatraz) during prime in Total Viewers and Adults 18-49. In addition, ABC registered as the #2 net on the night with Women 18-34 for the 3rd week running.

· ABC was up over the prior week in viewers (+4%) and young adults (+4%).

Gaining young adult audience from its first to second hour opposite The Voice and CBS' first-run comedy block, ABC's The Bachelor outdelivered Fox's dramas by double-digit percentages in direct competition from 8-10pm in Total Viewers (+25%) and Adults 18-49 (+19%). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS' comedy block.

Building on its lead-in by 1.6 million viewers in the 10pm hour, ABC's Castle widened its winning advantage over NBC's Voice-fueled Smash to 49% in Total Viewers (up from a 10% advantage the prior week). In addition despite its decided lead-in advantage coming out of The Voice, Castle paced within 2-tenths of an Adult 18-49 rating point of tying Smash and defeated the NBC drama by 13% in Adults 25-54.

· Up week to week by 9% in viewers and by 5% in young adults, ABC's Castle posted its best numbers in 3 weeks - since 1/23/12.

· The ABC drama increased its overall audience from the same night last year by 8%.

Quick Take for Monday, February 20, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Bachelor" Outperforms Fox's Original Dramas By Double-Digits in Both Total Viewers and Adults 18-49

Posting 3-Week Highs in Viewers and Young Adults, ABC's "Castle" Widens its Total Viewer Lead Over NBC's "Smash" to 49%

Monday Night (8:00-11:00 p.m.)

Up against NBC's "The Voice" and CBS' original Monday schedule, ABC's combination of "The Bachelor" and "Castle" once again defeated Fox's original drama lineup ("House"/"Alcatraz") during prime in Total Viewers (8.6 million vs. 6.5 million) and Adults 18-49 (2.4/6 vs. 2.1/5). In addition, ABC registered as the No. 2 net on the night with Women 18-34 for the 3rd week running.

· ABC was up over the prior week (8.3 million and 2.3/6 on 02/13/12) in viewers (+4%) and young adults (+4%).

"The Bachelor" (8:00-10:00 p.m.)

Gaining young adult audience from its first to second hour opposite "The Voice" and CBS' first-run comedy block, ABC's "The Bachelor" outdelivered Fox's dramas by double-digit percentages in direct competition from 8:00-10:00 p.m. in Total Viewers (+25% - 8.1 million vs. 6.5 million) and Adults 18-49 (+19% - 2.5/6 vs. 2.1/5). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS' comedy block.

"Castle" (10:00-11:00 p.m.)

Building on its lead-in by 1.6 million viewers in the 10:00 p.m. hour, ABC's "Castle" (9.7 million) widened its winning advantage over NBC's "Voice-"fueled "Smash" (6.5 million) to 49% in Total Viewers (up from a 10% advantage the prior week). In addition, despite its decided lead-in advantage coming out of "The Voice," "Castle" paced within 2-tenths of an Adult 18-49 rating point of tying "Smash" and defeated the NBC drama by 12% in Adults 25-54 (2.9/7 vs. 2.6/6).

· Up week to week by 9% in viewers (9.7 million vs. 8.9 million) and by 5% in young adults (2.1/5 vs. 2.0/5), ABC's "Castle" posted its best numbers in 3 weeks - since 1/23/12.

· The ABC drama increased its overall audience from the same night last year by 8% (9.0 million on 2/21/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 2/20/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· ALCATRAZ (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HOUSE (FOX)
· SMASH (NBC)
· VOICE, THE (NBC)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.