or


[02/23/12 - 09:09 AM]
ABC's "Modern Family" Tops "Idol" by a Best-Ever 27% in Adults 18-34
ABC spins the numbers for Wednesday, February 22.

[via press release from ABC]

ABC's "Modern Family" Tops "Idol" by a Best-Ever 27% in Adults 18-34

Some early info on ABC's Wednesday, ahead of the regular press release.

Up against Fox with a 2-hour American Idol, ABC grew over the year-ago Wednesday or the 3rd week in a row in both Total Viewers (+3%) and Adults 18-49 (+4%). In fact, ABC was once again the only broadcaster to post year-to-year gains on the evening in Adults 18-49. The Net ranked #2 to Fox on Wednesday with Adults 18-34, Men 18-34 and Women 18-34.

· ABC's Modern Family outdelivered American Idol by a best-ever 27% in Adults 18-34 to stand as Wednesday's #1 TV show overall. The ABC comedy was also the night's #1 show with Women 18-34 and key Men (M18-34/M18-49).

At 8pm against CBS' Survivor: One World and Fox's Idol, ABC's The Middle dominated its NBC comedy competition (Whitney) by 3.4 million viewers and by 53% in Adults 18-49. In addition, the ABC comedy defeated Survivor by strong margins in Adults 18-34 (+23%), Men 18-34 (+30%) and Women 18-34 (+27%).

· Surging year to year by 36% in Teens 12-17, The Middle scored its 2nd-highest-ever number opposite Idol.

Retaining 100% of its young adult lead-in at 8:30pm, ABC's Suburgatory overshadowed its freshman comedy competition in the half-hour, holding huge advantages over NBC's Are You There, Chelsea? in Total Viewers (+100%) and Adults 18-49 (+77% - best-ever). For the 2nd straight week, the ABC freshman comedy outran the second half of Survivor by double digits across the 18-34 demographics: AD18-34 (+20%), M18-34 (+17%) and W18-34 (+35%).

· Suburgatory greatly improved its time period for ABC over the year-ago Wednesday, lifting the slot by 1.1 million viewers and by 28% in Adults 18-49.

Wednesday's #1 scripted TV show in Adults 18-49, ABC's Modern Family more than doubled its lead-in at 9pm to dominate its closest scripted competition in the slot by 52% (CBS' Criminal Minds).

· Jumping over the same night last year by double digits in viewers (+13%) and young adults (+15%), ABC's Modern Family tallied the series' 2nd-strongest results to date opposite American Idol on both Nielsen measures.

During the 9:30pm half-hour, ABC's Happy Endings continued to pace as the #1 scripted show in its slot with Adults 18-34, Women 18-34 and Men 18-34.

· ABC's Happy Ending built week to week in viewers (+5%) and young adults (+4%), while boosting the Net's year-ago performance with Mr. Sunshine in the half-hour by 14% in Adults 18-49.

Quick Take for Wednesday, February 22, 2012 (Fast Affiliate Live + Same Day Program Ratings)

ABC is the Only Broadcaster Up on Wednesday Year to Year in Adults 18-49

"Modern Family" Topples "Idol" to Stand as Wednesday's No. 1 Show in Adults 18-34

At 8pm, ABC's "The Middle" Crushes NBC's "Whitney" in Viewers and Young Adults

Growing it Half-Hour, ABC's "Suburgatory" Tops "Survivor" Across the 18-34 Demos

ABC's "Modern Family" Marks its 2nd-Best-Ever Numbers Opposite "Idol" and Finishes as Wednesday's Definitive No. 1 Scripted TV Show in Adults 18-49

ABC's "Happy Endings" Grows Week to Week in Viewers and Young Adults, While Boosting its Slot Over the Year-Ago Comedy by 14% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

Up against Fox with a 2-hour "American Idol," ABC grew over the year-ago Wednesday for the 3rd week in a row in both Total Viewers (+3% - 6.8 million vs. 6.6 million) and Adults 18-49 (+4% - 2.4/6 vs. 2.3/6). In fact, ABC was once again the only broadcaster to post year-to-year gains on the evening in Adults 18-49. The Net ranked No. 2 to Fox on Wednesday with Adults 18-34, Men 18-34 and Women 18-34.

· ABC's "Modern Family" outdelivered "American Idol" by a best-ever 27% in Adults 18-34 (4.2/13 vs. 3.3/11) to stand as Wednesday's No. 1 TV show overall. The ABC comedy was also the night's No. 1 show with Women 18-34 and key Men (M18-34/M18-49).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m. against CBS' "Survivor: One World" and Fox's "Idol," ABC's "The Middle" dominated its NBC comedy competition ("Whitney") by 3.4 million viewers (7.5 million vs. 4.1 million) and by 53% in Adults 18-49 (2.3/7 vs. 1.5/4). In addition, the ABC comedy defeated "Survivor" by strong margins in Adults 18-34 (+23%), Men 18-34 (+30%) and Women 18-34 (+27%).

· Surging year to year by 36% in Teens 12-17 (1.9/7 vs. 1.4/5), "The Middle" scored its 2nd-highest-ever number opposite "Idol."

"Suburgatory" (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC's "Suburgatory" overshadowed its freshman comedy competition in the half-hour, holding huge advantages over NBC's "Are You There, Chelsea?" in Total Viewers (+100% - 6.8 million vs. 3.4 million) and Adults 18-49 (best-ever +77% - 2.3/6 vs. 1.3/3). For the 2nd straight week, the ABC freshman comedy outran the second half of "Survivor" by double digits across the 18-34 demographics: AD18-34 (+20%), M18-34 (+17%) and W18-34 (+35%).

· "Suburgatory" greatly improved its time period for ABC over the year-ago Wednesday, lifting the slot by 1.1 million viewers and by 28% in Adults 18-49 (5.7 million and 1.8/5 on 2/23/11).

"Modern Family" (9:00-9:30 p.m.)

Wednesday's No. 1 scripted TV show in Adults 18-49 (4.7/12), ABC's "Modern Family" more than doubled its lead-in at 9:00 p.m. to dominate its closest scripted competition in the slot by 52% (CBS' "Criminal Minds" = 3.1/8).

· Jumping over the same night last year by double digits in viewers (+13% - 11.5 million vs. 10.2 million) and young adults (+15% - 4.7/12 vs. 4.1/11), ABC's "Modern Family" tallied the series' 2nd-strongest results to date opposite "American Idol" on both Nielsen measures.

"Happy Endings" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour, ABC's "Happy Endings" continued to pace as the No. 1 scripted show in its slot with Adults 18-34, Women 18-34 and Men 18-34.

· ABC's "Happy Endings" built week to week in viewers (+5% - 5.7 million vs. 5.4 million) and Adults 18-49 (+4% - 2.5/6 vs. 2.4/6), while boosting the Net's year-ago performance with "Mr. Sunshine" in the half-hour by 14% in Adults 18-49 (2.2/6 on 2/23/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 2/22/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· ARE YOU THERE, CHELSEA? (NBC)
· CRIMINAL MINDS (CBS)
· HAPPY ENDINGS (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)
· WHITNEY (NBC)





most recent ratings | view all posts
[06/27/17 - 12:40 PM]
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.

[06/27/17 - 12:21 PM]
Hallmark Channel's "June Weddings" Programming Event Boosts Network as Highest-Rated on Saturday Nights
The Hallmark Channel spins the numbers for the week of June 19-25.

[06/27/17 - 10:37 AM]
Spike TV Finds Strong Ratings in "The Mist"
Spike TV further spins the numbers for Thursday, June 22.

[06/27/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Honors with ABC
The Alphabet gets a boost at 10:00/9:00c with a repeat of "Celebrity Family Feud."

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.