or


[03/16/12 - 08:54 AM]
"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour

Some early info on ABC's Thursday, ahead of the regular press release.

With the series debut of Missing, Grey's and Private Practice, ABC earned second place on Thursday night to an Idol-led Fox in Total Viewers and Adults 18-49.

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

At 8pm opposite Fox's American Idol, ABC's Missing opened a strong #2, more than doubling the audience (+136%) of NBC's original comedy block (Community return/30 Rock slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour.

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, Missing attracted ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· Missing represented a big improvement for ABC's in the hour, boosting its time period by 4.7 million viewers and by 25% in Adults 18-49 over the Net's season average with regular original programming.

ABC's Grey's Anatomy moved up to a dominant #1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers and by 36% in Adults 18-49.

· Up by 7% in viewers over its last original telecast, Grey's generated its biggest audience in 5 weeks - since 2/9/12.

ABC's Private Practice finished won the 10 o'clock hour, dominating NBC's Awake by 37% in Total Viewers and by 38% in Adults 18-49.

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, Private Practice drew its 2nd-largest audience in more than 2 months - since 1/5/12.

Quick Take for Thursday, March 15, 2012 (Fast Affiliate Live + Same Day Ratings)

Finishing a Strong No. 2, ABC Posts its Most-Watched Thursday in 11 Weeks

"Missing" Debuts with ABC's Biggest Audience in the Time Period in 14 Months and As TV's Most-Watched Drama Debut in the Opening Hour of Prime in 1-1/2 Years

"Grey's" Dominates the 9 O'clock Hour with its Biggest Audience in 5 Weeks

Up Over its Most-Recent Original in Viewers and Young Adults, ABC's "Private Practice" Wins the 10pm Hour with its 2nd-Biggest Audience in Over 2 Months

Thursday Night (8:00-11:00 p.m.)

With the series debut of "Missing," plus "Grey's Anatomy" and "Private Practice," ABC earned second place on Thursday night to an "Idol"-led Fox in Total Viewers (9.1 million) and Adults 18-49 (2.4/7).

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" opened a strong No. 2, more than doubling the audience (+136% - 10.6 million vs. 4.5 million) of NBC's original comedy block ("Community" return/"30 Rock" slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour (10.4 million to 10.7 million).

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, "Missing" delivered ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· "Missing" represented a big improvement for ABC in the hour, boosting its time period by 4.7 million viewers (10.6 million vs. 5.9 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the Net's season average with regular original programming.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" moved up to a dominant No. 1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers (9.7 million vs. 8.7 million) and by 36% in Adults 18-49 (3.0/8 vs. 2.2/6).

· Up by 7% in viewers over its last original telecast, "Grey's" generated its biggest audience in 5 weeks - since 2/9/12.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" finished as the most-watched TV show in the 10 o'clock hour, defeating NBC's "Awake" by 37% in Total Viewers (7.0 million vs. 5.1 million) and by 38% in Adults 18-49 (2.2/6 vs. 1.6/4).

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, "Private Practice" drew its 2nd-largest audience in more than 2 months - since 1/5/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/15/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.