"ONE TREE HILL" SAYS GOODBYE WITH SEASON HIGHS
The CW Has Highest Rated Wednesday Among
Key Women 18-34 Demo in More Than a Year
"ONE TREE HILL" Matches Season Highs for CW
Wednesday Night in Key Demos
March 23, 2012 (Burbank, CA) - Last night's special two-hour series finale of ONE TREE HILL gave The CW its highest rated Wednesday night among women 18-34 (1.4/4) in more than a year (since 2/23/11), according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, April 4, 2012.
Last night matched season high Wednesday night ratings in adults 18-34 (0.9/3), adults 18-49 (0.8/2) and women 18-49 (1.1/3). It was The CW's best Wednesday night in adults 18-34 since premiere week (9/14/11), and best adults 18-49 and women 18-49 ratings since 12/7/11.
Versus Wednesday of this same week last year, last night was up 50% in adults 18-34, 40% in women 18-34 and 33% in adults 18-49.
Week to week, last night was up 29% in adults 18-34, 27% in women 18-34 and 14% in adults 18-49.