or


[04/06/12 - 08:44 AM]
ABC's Debut of "Scandal" Scores Best Retention of "Grey's" Audience in Over 3 Years
ABC spins the numbers for Thursday, April 5.

[via press release from ABC]

ABC's Debut of "Scandal" Scores Best Retention of "Grey's" Audience in Over 3 Years

Some early info on ABC's debut of Scandal, ahead of the regular press release.

Please Note: Heading into the Easter/Passover holiday weekend, overall Adult 18-49 TV Usage dropped -5% week to week on Thursday night.

Showing an impressive retention of its Grey's lead-in during the 10 o'clock hour, ABC's debut of Scandal more than doubled its freshman drama competition in the hour, leading NBC's Awake by 196% in Total Viewers and by 133% in Adults 18-49. In addition, the new drama won the hour with Women 18-49, beating out CBS' time-period veteran The Mentalist by 11%.

· Building 12% over ABC's February Sweep average in the hour, Scandal drew a 13-week high for ABC in the hour with Total Viewers - since 1/5/12.

· Scandal produced ABC's strongest Total Viewer retention (91%) in the hour coming out of an original Grey's Anatomy in over 3 years (since 2/12/09). In fact, it was ABC's best-ever viewer retention in the hour for a non-crossover episode with Grey's.

Quick Take for Thursday, April 5, 2012 (Fast Affiliate Live + Same Day Ratings)

From 8-9pm, ABC's "Missing" Beats NBC's Comedies in Viewers and Young Adults

Doubling its Adult 18-49 Lead-in, "Grey's" Finishes in a Near Tie for No. 1 in its Hour

Dominating its Freshman Drama Competition in the 10pm Hour, ABC's Debut of "Scandal" Scores the Best Viewer Retention of "Grey's" in More Than 3 Years

Please Note: Heading into the Easter/Passover holiday weekend, overall Adult 18-49 TV Usage dropped -5% week to week on Thursday night (33.4% vs. 35.1%).

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., up against Fox's "American Idol" and CBS' first-run comedies ("The Big Bang Theory"/"Rules of Engagement"), ABC's "Missing" (7.2 million and 1.4/5) more than doubled the audience (+140%) of NBC's original comedy block and led by 8% in Adults 18-49 ("Community"/"30 Rock" = 3.0 million and 1.3/4).

· Despite facing depressed holiday viewing levels in the hour, "Missing" retained 100% of its week-ago audience with Adults 18-34, Women 18-34 and key Men (M18-34/M18-49)

"Grey's Anatomy" (9:00-10:00 p.m.)

Doubling its Adult 18-49 lead-in at 9:00 p.m., ABC's "Grey's Anatomy" finished in a virtual tie for the lead in the hour with CBS' "Person of Interest" (2.8/8 vs. 2.9/8 - pacing within 1-tenth of a rating point and tied in audience share), while beating Fox's "Idol"-driven "Touch" by 22% (2.3/7). In addition, "Grey's" stood as Thursday's No. 1 TV show in Women 18-34.

"Scandal" (10:00-11:00 p.m.)

Showing impressive retention of its "Grey's" lead-in during the 10 o'clock hour, ABC's debut of "Scandal" more than doubled its freshman drama competition, defeating NBC's "Awake" by 196% in Total Viewers (7.4 million vs. 2.5 million) and by 133% in Adults 18-49 (2.1/6 vs. 0.9/3). In addition, the new drama won the hour with Women 18-49, beating out CBS' time-period veteran "The Mentalist" by 11% (3.0/8 vs. 2.7/7). And among Women 18-34, "Scandal" outdelivered "The Mentalist" by an even wider margin of 36% (1.9/6 vs. 1.4/5).

· Building 12% over ABC's February Sweep average in the hour (7.4 million vs. 6.6 million), "Scandal" marked a 13-week high for ABC in the time period with Total Viewers - since 1/5/12.

· "Scandal" produced ABC's strongest Total Viewer retention (91%) in the hour coming out of an original "Grey's Anatomy" in over 3 years (since 2/12/09). In fact, it was ABC's best-ever viewer retention in the hour for a non-crossover episode with "Grey's."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/05/12.





  [april 2012]  
S
M
T
W
T
F
S


· AWAKE (NBC)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· SCANDAL (ABC)











most recent ratings | view all posts
[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.

[03/25/15 - 08:50 AM]
"The Voice" Is the #1 Show of the Night on the Big 4 in Adults 18-49 and Virtually All Other Key Demos
NBC spins the numbers for Tuesday, March 24.

[03/25/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Stakes Claim to Demo Crown with Originals
"NCIS: New Orleans" posts big gains from its previous original among adults 18-49.

[03/25/15 - 08:34 AM]
ABC's "Fresh Off the Boat" Nearly Ties NBC's "The Voice"-Driven "Undateable" in Adults 18-49
ABC spins the numbers for Tuesday, March 24.

[03/24/15 - 12:45 PM]
Turner Scores Three of Basic Cable's Top 6 Networks in Primetime Delivery of Adults 18-49, With TBS, Adult Swim and TNT in the Mix
Turner further spins the numbers for the week of March 2-8.

[03/24/15 - 10:24 AM]
ABC's "Jimmy Kimmel Live" Is Monday's No. 1 Late-Night Talker in Households
ABC spins the late-night numbers for Monday, March 23.

[03/24/15 - 10:16 AM]
USA Network Hit Series "Suits" Reaches Season High in Key Demos
USA further spins the numbers for Wednesday, March 4.

[03/24/15 - 09:48 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 9-13.