or


[04/27/12 - 09:05 AM]
ABC's "Grey's" Dominates at 9pm/"Scandal" Holds Strong Against "The Mentalist" at 10pm
ABC spins the numbers for Thursday, April 26.

[via press release from ABC]

ABC's "Grey's" Dominates at 9pm/"Scandal" Holds Strong Against "The Mentalist" at 10pm

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm, against Fox's American Idol and CBS' first-run comedies (The Big Bang Theory/Rules of Engagement), ABC's Missing once again more than doubled the audience for NBC's original comedy block (+103% over Community/30 Rock Live Episode). The new ABC drama matched the established NBC comedies with Adults 25-54 and led with Women 18-49.

· Missing surged week to week by 29% in Adults 18-34, equaling a 5-week high -since 3/22/12.

Vaulting over its Adult 18-49 lead-in at 9pm (+146%), ABC's Grey's Anatomy won its slot for the third week in a row to stand as Thursday's #1 drama. Dominating the 9 o'clock hour, Grey's Anatomy beat out CBS' Person of Interest by 33%, Fox's Idol-driven Touch by a best-ever 68% and NBC's comedy block by 68% (The Office/Parks and Recreation). Additionally, Grey's qualified as Thursday's top-rated TV show with Adults 18-34 (2nd straight week) and Women 18-34 (4th straight week).

· Although it faced increased competition in the hour, ABC's Grey's Anatomy held even with its week-ago "Fast Affiliate" Adult 18-49 number, putting it on track to match an 11-week high as it adjusts upward in the National ratings - since 2/9/12. The ABC drama also equaled its highest ratings in nearly 3 months with Adults 18-34 and Adults 25-54 - since 2/9/12.

During the 10 o'clock hour, ABC freshman Scandal tied CBS' time-period established The Mentalist for #1 in Adults 18-49. Versus its freshman drama competition in the slot, ABC's Scandal soared over NBC's Awake by 218% in Total Viewers, by 211% in Adults 25-54 and by 163% in Adults 18-49. In addition, Scandal took full control of The Mentalist in Adults 18-34 (+55%) and won its slot for the 4th week running with key Women (W18-49/W25-54).

· Despite going up against an original The Mentalist, ABC's Scandal rose 5% in Adults 18-49 week to week (maintaining its week-ago "Fast Affiliate" rating). In addition, the show grew over the prior week to post series-best numbers with Adults 18-34 and Adults 25-54.

Quick Take for Thursday, April 26, 2012 (Fast Affiliate Live + Same Day Ratings)

From 8-9pm, ABC's "Missing" More Than Doubles the Audience of NBC's Comedies and Surges 29% Week to Week in Adults 18-34 to Hit a 5-Week High

ABC's "Grey's" Dominates its Slot for the 3rd Week Running in Adults 18-49, While Standing as Thursday's No. 1 TV Show in Adults 18-34 for the 2nd Week in a Row

Despite Facing an Original "The Mentalist," ABC's "Scandal" Finishes No. 1 in the 10pm Hour and Builds Week to Week Among Key Adults

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against Fox's "American Idol" and CBS' first-run comedies ("The Big Bang Theory"/"Rules of Engagement"), ABC's "Missing" (6.9 million) once again more than doubled the audience of NBC's original comedy block (+103% over "Community"/"30 Rock" Live Episode = 3.4 million). The new ABC drama matched the established NBC comedies with Adults 25-54 and led with Women 18-49.

· "Missing" surged week to week by 29% in Adults 18-34, equaling a 5-week high -since 3/22/12.

"Grey's Anatomy" (9:00-10:00 p.m.)

Vaulting over its Adult 18-49 lead-in at 9:00 p.m. (+146%), ABC's "Grey's Anatomy" won its slot for the 3rd week in a row to stand as Thursday's No. 1 drama. Dominating the 9 o'clock hour, "Grey's Anatomy" (3.2/8) beat out CBS' "Person of Interest" by 33% (2.4/6), Fox's "Idol"-driven "Touch" by a best-ever 68% (1.9/5) and NBC's comedy block by 68% ("The Office"/"Parks and Recreation" = 1.9/5). Additionally, "Grey's" qualified as Thursday's top-rated TV show with Adults 18-34 (2nd straight week) and Women 18-34 (4th straight week).

· Although it faced increased competition in the hour, ABC's "Grey's Anatomy" held even with its week-ago "Fast Affiliate" Adult 18-49 number, putting it on track to match an 11-week high as it adjusts upward in the National ratings - since 2/9/12. The ABC drama also equaled its highest ratings in nearly 3 months with Adults 18-34 and Adults 25-54 - since 2/9/12.

"Scandal" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC freshman "Scandal" tied CBS' time-period established "The Mentalist" for No. 1 in Adults 18-49 (2.1/6). Versus its freshman drama competition in the slot, ABC's "Scandal" soared over NBC's "Awake" by 218% in Total Viewers (7.0 million vs. 2.2 million), by 211% in Adults 25-54 (2.8/7 vs. 0.9/2) and by 163% in Adults 18-49 (2.1/6 vs. 0.8/2). In addition, "Scandal" took full control of "The Mentalist" with Adults 18-34 (+55% - 1.4/5 vs. 0.9/3) and won its slot for the 4th week running with key Women (W18-49/W25-54).

· Despite going up against an original "The Mentalist," ABC's "Scandal" rose 5% in Adults 18-49 week to week (maintaining its week-ago "Fast Affiliate" rating). In addition, the show grew over the prior week to post series-best numbers with Adults 18-34 (tie) and Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/26/12.





  [april 2012]  
S
M
T
W
T
F
S


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· AWAKE (NBC)
· BIG BANG THEORY, THE (CBS)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· MISSING (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· RULES OF ENGAGEMENT (CBS)
· SCANDAL (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[07/25/17 - 08:27 AM]
Monday's Broadcast Ratings: ABC, "Bachelorette" Edge NBC, "Ninja Warrior"
The Peacock's "Midnight, Texas" however tops the Alphabet's "Somewhere Between" in a battle of premieres.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.