or


[06/06/12 - 02:51 PM]
Season Debut of Social Media Marvel "Pretty Little Liars" is TV's #1 Telecast in Females 12-34
ABC Family spins the numbers for Tuesday, June 5.

[via press release from ABC Family]

Ratings Highlights for Tuesday, June 5, 2012 - National Ratings

Season Debut of Social Media Marvel "Pretty Little Liars" is TV's #1 Telecast in Females 12-34 and the #1 Scripted TV Show in Women 18-34/Viewers 12-34

~Is the #1 "Most Social" Season Premiere on Record According to SocialGuide, and the #2 "Most-Social" 1-Hour Episode Ever, Behind the Series' 2B Finale

~Amasses 534,000 Tweets, Including 100,000 in the First 5 Minutes, Peaking at 34,000 per Minute; All-Day Total is an Impressive 1.3 Million Tweets

Season 1B Launch of "Jane By Design" is the Series' #2 Telecast on Record; Exceeds 1A Averages by Double-Digit Percent Margins in Target Demos

"Pretty Little Liars" (8:00-9:00 p.m.)

ABC Family's season 3 premiere of social media phenomenon, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Females 12-34 (1.7 million/3.7 rating) and Female Teens (854,000/7.3 rating), the #1 scripted TV telecast in Women 18-34 (845,000/2.5 rating) and Viewers 12-34 (1.9 million/2.1 rating), and was the #1 scripted TV telecast at 8 o'clock in Adults 18-34 (980,000/1.4 rating) and Women 18-49 (1.2 milion/1.8 rating).

Social media sites exploded as the premiere, in which Aria, Emily, Hanna and Spencer find themselves back on the defensive when a shocking event rocks Rosewood, became the "most-social" season premiere on record, according to SocialGuide, generating over 791,000 comments by more than 405,000 unique users, nearly doubling the series' season 2B premiere (429,000 comments/228,000 unique users - 1/2/12). Moreover, the telecast now stands as the #2 "most-social" 1-hour episode of all time, behind only the series' season 2B finale (3/19/12).

On Twitter, the "Pretty Little Liars" debut generated more than 534,000 Tweets, including 100,000 in the first five minutes, peaking at an impressive 34,000 Tweets per minute. Also impressive, airing an all-day "Pretty Little Liars" catch-up marathon, the show generated more than 1.3 million tweets (1,317,951). Jenn Deering Davis, Founder of TweetReach, said: "One of the reasons 'Pretty Little Liars' is so successful on Twitter is they keep their fans engaged even when the show isn't on the air through their use of 'content exhaust' - sharing behind-the-scenes photos and tweets from the cast and crew. And when it is on the air, 'Pretty Little Liars' plays to Twitter's real-time strengths, with lots of cliffhangers and edge-of-your-seat moments. Fans want to discuss these moments with their friends, and Twitter lets them do that during the show. The shows that generate the most buzz on Twitter are the ones that just have to be watched live, and 'Pretty Little Liars' has become one of those shows. The Twitter numbers behind tonight's premiere further demonstrate that, generating impressive engagement for the typically slow summer season."

· At 8 o'clock, "Pretty Little Liars" was cable's #1 program in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and the #2 scripted program in the hour in Adults 18-34 and Adults 18-49 (1.4 million/1.1 rating), behind only ESPN's NBA Playoff coverage.

· As a reminder, during its season 2B, "Pretty Little Liars" recorded impressive gains by DVR playback, adding 1 million more Total Viewers (2.7 million to 3.7 million) and surging by double-digit percentages across all target demos, including by 40% in Adults 18-34 (1.0 million to 1.4 million), by 36% in Adults 18-49 (1.4 million to 1.9 million) and by 32% in Viewers 12-34 (1.9 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

"Jane By Design" (9:00-10:00 p.m.)

The season 1B launch of "Jane By Design" stood as the series' #2 telecast on record in Adults 18-34 (531,000/0.8 rating) and Women 18-34 (427,000/1.3 rating), out-performing its series launch in January 2012.

· "Jane By Design" ranked as cable's #1 scripted program in the hour in Women 18-34 and Females 12-34 (770,000/1.7 rating) and was the #1 TV telecast at 9 o'clock in Female Teens (342,000/2.9 rating).

· "Jane By Design" surged over its season 1A average (1/3/12-3/6/12) across the board, including by 22% in Women 18-34 (427,000 vs. 351,000), by 14% in Women 18-49 (585,000 vs. 513,000) and by 13% in Females 12-34 (770,000 vs. 682,000).

About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Source: NTI, U.S. ratings, 6/5/12, Live + Same Day. Social Media Sources: TweetReach, Trendrr and SocialGuide. DVR gains = L+7 vs. L+SD.





  [june 2012]  
S
M
T
W
T
F
S
     


· JANE BY DESIGN (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.