[08/02/12 - 01:27 PM]
London Olympics Post 6th Straight Night of Viewership and Ratings Gains Over 2008 Beijing Games
NBC spins the numbers for Wednesday, August 1.

[via press release from NBC]


30.8 Million Viewers Last Night is 4th Straight Night of London Olympics with More than 30 Million Viewers, and 5th in 6 Nights

Viewership is Most for the First Wednesday for any Non-U.S. Summer Olympics in 36 Years

34.8 Million Average Viewers and a 19.3/32 Household Rating for the First 6 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

17.9 Household Rating Tops First Wednesday Night from Both Beijing and Athens

7.3 Million Watch NBC's Daytime Show; 6.3 Million Tune in to Late Night

LONDON - August 2, 2012 - Each night of the 2012 London Olympics to date have drawn higher viewership and household ratings than the first six nights of the 2008 Beijing Olympics and the 2004 Athens Olympics, the last European Summer Olympics, according to official national data provided by The Nielsen Company.

Last night's coverage, which featured two more gold medals in the pool for the U.S. (Nathan Adrian in the 100m freestyle and the women's 4x200m freestyle relay), and Danell Leyva taking bronze for the U.S. in the men's gymnastics all-around, drew 30.8 million viewers, the most-watched first Wednesday of any non-U.S. Summer Olympics in 36 years (Montreal 1976).

· The average viewership of 30.8 million is 3.1 million more than the first Wednesday of the Beijing Olympics (27.7 million viewers), and 2.4 million more than the first Wednesday of the Athens Olympics (28.4 million viewers).

· Through the first Wednesday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 34.8 million is 4.0 million more viewers than Beijing (30.8 million) and 8.6 million more than Athens (26.2 million).

Last night's primetime coverage on NBC (8-11:26 p.m. ET/PT) earned a 17.9/30 national rating/share, seven percent higher than the first Wednesday night of the Beijing Olympics (16.7/28), and three percent higher than the first Wednesday night in Athens in 2004 (17.3/29), the last European Summer Olympics.

· The six-night average household rating of 19.3/32 is the highest for any non-U.S. Summer Olympics through the first Wednesday since the 1976 Montreal Olympics. The average rating is 10 percent higher than Beijing (17.6/30) and 23 percent higher than Athens (15.7/27).


· NBC's daytime coverage yesterday drew and average 7.3 million viewers and a household rating/share of 5.2/15 (10 a.m.-5p.m. ET/PT). There is no direct comparison to any past Olympics.

· For Beijing, the 10 a.m.-1 p.m. ET/PT daytime program drew an average of 6.0 million viewers and had a household rating/share of 4.4/14.

· In Athens, the 12:30-4 p.m. ET/PT program drew an average of 4.9 million viewers and had a household rating/share of 3.8/12.

· The late night program (12:40-1:25 a.m. ET/PT) drew 6.3 million viewers, 59% higher than the comparable night in Beijing (4.0 million). The household rating of 4.4/14 is 52% higher than the same night in Beijing (2.9/15).

1. Salt Lake City 27.3/48
2. Kansas City 25.4/42
3. Denver 25.2/47
4. Milwaukee 25.1/41
T5. San Diego 24.3/43
T5. Columbus 24.3/40
7. Indianapolis 24.2/41
T8. Norfolk 23.4/37
T8. Richmond 23.4/37
T10. West Palm Beach 22.7/38
T10. Albuquerque 22.7/37
T12. Minneapolis 22.5/42
T12. Oklahoma City 22.5/36
14. Washington 22.3/40
15. Austin 22.2/39
16. Nashville 22.0/34
T17. Sacramento 21.9/40
T17. St. Louis 21.9/36
T17. Portland 21.9/44
T17. Ft. Myers 21.9/39

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com

  [august 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.

[06/14/18 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Edges NBC in Tight Demo Race
The premiere of "Gordon Ramsay's 24 Hours to Hell & Back" sparks FOX to the top spot among adults 18-49.

[06/13/18 - 04:24 PM]
Paramount Network's "American Woman" Scores Cable's Highest Rated Half-Hour Scripted Series Premiere Since January
Paramount Network further spins the numbers for Thursday, June 7.