or


[08/20/12 - 02:24 PM]
"Shark Week" Launches Discovery to #1 Non-Scripted Cable Spot
Discovery spins the numbers for Sunday, August 12 through Thursday, August 16.

[via press release from Discovery]

"SHARK WEEK" LAUNCHES DISCOVERY TO #1 NON-SCRIPTED CABLE SPOT*

- 25th Anniversary of SHARK WEEK Most Social with On-Screen Fan Tweets, Chompdown -

(Silver Spring, Md.) - After 25 years, Discovery Channel's SHARK WEEK shows no signs of slowing down. Ratings for 2012 propelled Discovery Channel to the #1 non-scripted cable network spot for P18-49 delivery and the top cable network for P/W 18-34 delivery.*

Reeling in 21.4 million viewers P2+, premieres of SHARK WEEK 2012 surpassed SHARK WEEK 2011 premiere viewership (18.63M P2+) in all key demos. **

On the social media front, fin-aticism hit a new high this year with more than 1.6 million Tweets about SHARK WEEK (doubling last year's volume) with several celebrities getting in on the action from Leonardo DiCaprio to Adam Levine to Ellen DeGeneres. SHARK WEEK ranked #1 on Trendrr's social TV charts across cable and broadcast for both August 6-12 and August 13-19. Additionally, SHARK WEEK accounted for 35% of all cable social activity from August 12-16, according to Trendrr. In the most extensive on-air social integration to date, Discovery Channel viewers had the opportunity to have their Tweets appear on television during ten hours of primetime premiere programming. Viewers also took to Facebook and Twitter to vote for the item to meet its demise in the nightly Shark Week Chompdown hosted by Philip DeFranco.

Online, Shark Cam average daily visits were up 11% and visitors spent 76% more time per visit than last year, with fans getting their shark fix with the first live, 360-degree underwater camera. Overall, visits to the SHARK WEEK fansite increased 6% over 2011, with visitors streaming 11% more video than last year.

* Source: Nielsen. NHI Calendar. Mo-Th, 8/13/12-8/16/12. L+SD AA(000) Rank.

** Source: Nielsen NPower. Cume. 6min Qual. All Shark Week Premieres. 7/31/11-8/6/11 vs. 8/12/12-8/18/12





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.