HGTV VIEWERS FLIP FOR NEW SERIES "FLIP OR FLOP"
NEW YORK - July 1, 2013 - After recently celebrating the breakout success of the high-energy, adrenalin-inducing series Renovation Raiders, HGTV executives are keeping a close watch on what appears to be the network's newest emerging hit, Flip or Flop. Since its April series premiere, more than 7.1 million P25-54 have tuned in to the series, which notched its highest rating to date with a .61 P25-54 during its 9:30 p.m. airing on Tuesday, June 25.
In fact, the Tuesday episode was the highest-rated program on HGTV that night, growing an impressive 39 percent over the prior 13 week average. The episode was a Top 10 rated cable program for that night in prime among P25-54 with a household income of $100K+. Thanks to that strong performance, HGTV was again a Top 10 cable network on Tuesday night among P25-54.
Flip or Flop features Tarek El Moussa, a self-proclaimed "driven real estate genius" who partners with his wife Christina, to flip new properties. HGTV cameras follow the novice flippers as they participate in everything from nail-biting purchases at auction to the management of frustrating renovations. The series also offers a close look into their personal lives as they put everything into their flipping venture, including the sanity of their family.
"Tarek and Christina are real estate pros trying to benefit from the recovering housing market," said Kathleen Finch, general manager, HGTV. "From bidding wars to all cash offers to buying property sight unseen, Flip or Flop documents the high-stakes drama and risky business of renovating and flipping homes for a profit."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).