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[10/04/13 - 09:23 AM]
"Millers" Open Strong; "Big Bang" Dominates; CBS Sweeps Thursday
CBS spins the numbers for Thursday, October 3.
[via press release from CBS]

STRONG OPENING FOR "THE MILLERS" AS IT SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS

"The Big Bang Theory" is Thursday's Dominant #1 Program in Viewers, Adults 18-49 and Adults 25-54

"The Crazy Ones" is First in Viewers and Adults 25-54 and Strong Second in Adults 18-49

CBS Wins Second Consecutive Thursday in Viewers and Key Demographics

THE MILLERS, CBS's new Thursday comedy, opened strong, winning its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for Oct. 3.

THE BIG BANG THEORY was first in viewers (17.75m), adults 25-54 (6.6/19) and adults 18-49 (5.0/16). THE BIG BANG THEORY was the night's #1 program in viewers, adults 25-54 and adults 18-49.

At 8:30 PM, the series premiere of THE MILLERS was first in viewers (13.15m), adults 25-54 (4.5/12) and adults 18-49 (3.3/10). THE MILLERS was the night's #1 series premiere in viewers, adults 25-54 and adults 18-49.

At 9:00 PM, THE CRAZY ONES was first in viewers (11.76m), adults 25-54 (4.0/10) and second in adults 18-49 (2.9/08, -0.1 behind ABC).

TWO AND A HALF MEN was second in viewers (9.26m), adults 25-54 (3.4/08) and adults 18-49 (2.4/07).

At 10:00 PM, ELEMENTARY was second in viewers (9.24m), adults 25-54 (2.8/07) and adults 18-49 (2.0/06).

For the night, CBS was first in viewers (11.73m), adults 25-54 (4.0/10) and adults 18-49 (2.9/09) for the second consecutive Thursday this season.

Updated Thursday ratings will be available later today.

Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.





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· BIG BANG THEORY, THE (CBS)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· MILLERS, THE (CBS)
· TWO AND A HALF MEN (CBS)




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