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[04/03/14 - 07:27 AM]
"Fallon" Beats the Combined Scores of "Late Show with David Letterman" and "Jimmy Kimmel Live" for the Week of March 24-28
NBC spins the late-night numbers for the week of March 24-28.
[via press release from NBC]

In its sixth week, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated results, retaining 99% of the prior week's adult 18-49 rating, which was the show's highest since week two of Fallon's run on "Tonight." And at 12:35 a.m. ET, week five of "Late Night with Seth Meyers" hit three-week highs in 18-49 and total viewers, with week-to-week growth of 4% in 18-49 and 8% in total viewers.

Fallon (with a 1.33 rating in adults 18-49) beat the combined scores of CBS's "Late Show with David Letterman" (0.53) and ABC's "Jimmy Kimmel Live" (0.65) for the week of March 24-28. The 1.33 comes within 1% off the 1.35 for Fallon's prior week. Note that Thursday and Friday CBS programming is excluded from these averages due to NCAA overruns and Friday's "Kimmel" was an encore.

Meyers (0.70) topped both Letterman and Kimmel in 18-49 for the week, despite starting an hour later. Head-to head, Meyers out-delivered CBS's "Late Late Show with Craig Ferguson" by a 79% margin (0.70 vs. 0.39) and ABC's "Nightline" from 12:30 to 1 a.m. by 95% (0.80 vs. 0.41 for that head-to-head half-hour).

Last week's 0.70 rating in 18-49 and 1.995 million viewers overall for Meyers were up versus the prior week's 0.67 in 18-49 and 1.854 million viewers overall, and are highs since the show's second week on the air (0.71 in 18-49, 2.073 million viewers overall for the week of March 3-7). Note that last week's Friday's "Late Night" was a rebroadcast while all five nights of prior weeks were originals.

Compared with the same week last year, Fallon was up 75% versus "Tonight's" 18-49 rating (with a 1.33 rating, 6 share in adults 18-49 vs. the year-ago 0.76/3) and up 22% in total viewers (4.306 million vs. 3.541 million).

Meyers scored gains versus the same weeks last year, up 43% versus "Late Night" results for the year-ago week in 18-49 (0.70/4 vs. 0.49/3) and up 20% in total viewers (1.995 million vs. 1.663 million).

At 1:35 a.m., "Last Call with Carson Daly" was up versus the same week last year by 17% in 18-49 (0.35/3 vs. 0.30/2) and up 15% in total viewers (1.013 million vs. 879,000).

'THE TONIGHT SHOW' MAINTAINS ELEVATED RATINGS RESULTS, RETAINS 99% OF 18-49 DEMO FROM PRIOR WEEK

"Late Night with Seth Meyers" Hits Three-Week High in 18-49, Total Viewers for Week of March 24-28

NEW YORK - April 3, 2014 - In its sixth week, "The Tonight Show Starring Jimmy Fallon" continued to generate elevated results, retaining 99% of the prior week's adult 18-49 rating, which was the show's highest since week two of Fallon's run on "Tonight."

At 12:35 a.m. ET, week five of "Late Night with Seth Meyers" hit three-week highs in 18-49 and total viewers, with week-to-week growth of 4% in 18-49 and 8% in total viewers.

"The Tonight Show" (with a 1.33 rating in adults 18-49) beat the combined scores of CBS's "Late Show with David Letterman" (0.53) and ABC's "Jimmy Kimmel Live" (0.65) for the week of March 24-28. The 1.33 comes within 1% of the 1.35 for Fallon's prior week.

Note: Thursday and Friday CBS programming is excluded from these averages due to NCAA overruns and Friday's "Kimmel" was an encore.

Meyers (0.70) topped both Letterman and Kimmel in 18-49 for the week, despite starting an hour later. Head-to head, Meyers outdelivered CBS's "Late Late Show with Craig Ferguson" by a 79% margin (0.70 vs. 0.39) and ABC's "Nightline" from 12:30-1 a.m. by 95% (0.80 vs. 0.41 for that head-to-head half-hour).

Last week's 0.70 rating in 18-49 and 1.995 million viewers overall for Meyers were up versus the prior week's 0.67 in 18-49 and 1.854 million viewers overall, and are highs since the show's second week on the air (0.71 in 18-49, 2.073 million viewers overall for the week of March 3-7).

Note: Last week's Friday's "Late Night" was a rebroadcast while all five nights of prior weeks were originals.

Compared with the same week last year, Fallon was up 75% versus "Tonight's" 18-49 rating (with a 1.33 rating, 6 share in adults 18-49 vs. the year-ago 0.76/3) and up 22% in total viewers (4.306 million vs. 3.541 million).

Meyers scored gains versus the same weeks last year, up 43% versus "Late Night" results for the year-ago week in 18-49 (0.70/4 vs. 0.49/3) and up 20% in total viewers (1.995 million vs. 1.663 million).

At 1:35 a.m., "Last Call with Carson Daly" was up versus the same week last year by 17% in 18-49 (0.35/3 vs. 0.30/2) and up 15% in total viewers (1.013 million vs. 879,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 24-28. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.33 rating, 6 share
CBS "Late Show," 0.53/2 *
ABC "Kimmel," 0.65/3 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.70/4 *
CBS "Late Late Show," 0.39/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.35/3 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.306 million viewers
CBS "Late Show," 2.856 million viewers *
ABC "Kimmel," 2.694 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.675 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.995 million viewers *
CBS "Late Late Show," 1.417 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 1.013 million viewers *

* Thursday and Friday CBS programming was excluded from weekly averages due to NCAA overruns. Friday's "Late Night," "Last Call" and "Kimmel" were encores.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.64 rating, 7 share
CBS "Late Show," 0.55/2
ABC "Kimmel," 0.67/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.75/5
CBS "Late Late Show," 0.35/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.37/3

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 5.212 million viewers
CBS "Late Show," 2.696 million viewers
ABC "Kimmel," 2.646 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.604 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 2.104 million viewers
CBS "Late Late Show," 1.330 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.050 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 24-28

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.61
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.46
TBS, 11 p.m.-midnight, "Conan," 0.42 **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.84
Adult Swim, 12:30-1:30 a.m. ET, 0.62

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.540 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.157 million
TBS, 11 p.m.-midnight, "Conan," 0.849 million **
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.864 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.357 million viewers

** "Conan's" Thursday episode was delayed by NCAA basketball and was excluded.





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