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[04/05/14 - 08:46 AM]
"Dateline NBC" Ranks #1 in Its Time Period in Adults 18-49 and Adults 18-34 and Ties for #1 in Adults 25-54
NBC spins the numbers for Friday, April 4.
[via press release from NBC]

Friday Primetime Results:

· "Dateline NBC" (1.2/4 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) ranked #1 among the Big 4 nets in the time period in adults 18-49 and adults 18-34 and tied for #1 in adults 25-54. "Dateline" grew from its first half-hour to its second by +20% in adults 18-49 (to a 1.2 rating from a 1.0), +13% in adults 25-54 (1.7 vs. 1.5) and +11% in women 25-54 (2.1 vs. 1.9).

· "Grimm" (1.3/5 in 18-49, 4.9 million viewers overall from 9-10:01 p.m. ET) tied for #2 in the time period among the Big 4 networks in adults 18-49 and adults 18-34. L+7 Time-Shifting: The March 14 "Grimm" grew in 18-49 rating by 77% in L+7 (to a 2.74 rating from a 1.55) and increased by 2.9 million persons in total viewers (8.2 million vs. 5.3 million).

· "Hannibal" (0.8/3 in 18-49, 2.3 million viewers overall from 10:01-11 p.m. ET) maintained its rating from half-hour to half-hour in adults, men and women 18-49 and adults, men and women 18-34, despite the 10 p.m. hour. L+7 Time-Shifting: The March 14 "Hannibal" grew in 18-49 by 75% in L+7 (1.52 vs. 0.87) and rose by more than 1.3 million persons in total viewers (3.8 million vs. 2.4 million).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)
· HANNIBAL (NBC)




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