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DESTINATION AMERICA RECORDS BEST MONTH EVER IN PRIME AND TOTAL DAY
-- Destination America posts double-digit growth among all key demos --
(Silver Spring, MD) - Destination America garnered double-digit growth in Prime and Total Day for April 2014 vs. April 2013 among all key demos, including P2+, HH, and P/M/W25-54/18-49 in delivery. With hit series Mountain Monsters, Hillbilly Blood, and Buying the Bayou, Destination America earned its best April ever in Prime and Total Day. The network has now experienced 23 consecutive months of year-over-year delivery gains in Prime among P25-54 and has ranked among cable's top five fastest-growing networks in Prime delivery among P2+ and HH for YTD.
Destination America's hit series Mountain Monsters skyrocketed with its season-two premiere earning the network's best telecast ever among HH delivery and second best among P2+ delivery. Mountain Monsters also helped Destination America capture its best night ever in Prime and best day ever in Total Day in April.
Destination America beat out competitors in Prime delivery among P25-54 for the month, including CNBC,IFC, FXX, Esquire and BIO.
April'14 vs. April'13 Primetime Delivery:
P2+ +82%
HH +72%
P25-54 +69%
M25-54 +73%
W25-54 +67%
P18-49 +100%
M18-49 +97%
W18-49 +96%
April'14 vs. April'13 Total Day (M-Su 6a-6a) Delivery:
P2+ +63%
HH +52%
P25-54 +48%
M25-54 +38%
W25-54 +62%
P18-49 +71%
M18-49 +58%
W18-49 +88%
Source: Nielsen, NHI Calendar (09/27/10 - 04/27/14), Time Period Based Dayparts, Live+SD.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.
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