NICKELODEON IS WEEK'S TOP BASIC CABLE NET WITH KIDS AND TOTAL VIEWERS

NEW YORK - August 12, 2014 - Nickelodeon closed the second week of August (8/04/14-8/10/14) as basic cable's number-one network in total day with Kids 2-11 (2.6/830K) and total viewers (1.6M).

SpongeBob SquarePants was the network's top performer for the week with Kids 2-11, averaging a 4.3/1.4M. Also, PAW Patrol, was Nick's highest ranked show with Kids 2-5, posting a 4.3/533K with preschoolers.

Additionally, TeenNick, Nickelodeon's 24-hour network exclusively for and about teens and tweens, scored double-digit increases in delivery for the week with Teens 12-17 (0.3/46K, +10%) and averaged 163K total viewers, up +12% from last year.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).