[10/07/14 - 12:29 PM]
TBS and Adult Swim Rank as Basic Cable's Top 2 Entertainment Networks in Primetime Delivery of Adults 18-34 and Adults 18-49
Turner spins the numbers for the week of September 29-October 5.

[via press release from Turner]

Turner Broadcasting's TBS and Adult Swim ranked as basic cable's Top 2 entertainment networks in primetime delivery of adults 18-34 and adults 18-49 last week. With Adult Swim leading, they also took the top two spots among entertainment networks in total day with all key adult demos.


With a combination of comedies and Turner Sports' coverage of the MLB Postseason, TBS ranked as basic cable's #1 entertainment network last week among total viewers and key adult demos. TBS has also climbed past USA in ranking as basic cable's #1 network in primetime among adults 18-49 for the year-to-date.

The 2014 MLB Postseason on TBS has averaged 3.9 million viewers through the completion of the American League Division Series, a +15% increase over the network's comparable A.L. telecasts last year. The corresponding 2.4 U.S. household rating is up by +9% over last year's 2.2 U.S. household rating.

This year's MLB Postseason telecasts on TBS have propelled the network to win the night across all of cable television three times and have generated double-digit audience growth across all key demos. TBS's MLB Postseason coverage also accounted for five of basic cable's Top 10 most-watched programs last week.

TBS's telecasts of The Big Bang Theory accounted for 14 of basic cable's Top 15 sitcom telecasts for the week among total viewers and adults 18-49.

Adult Swim

Across the first week of October 2014, Adult Swim once again ranked #1 among basic cable networks for Total Day delivery of adults 18-24 & 18-34 and men 18-24 & 18-34 on basic cable this week.

Adult Swim original animated series Black Jesus (Thursday, 11 p.m.) landed #1 in its time period among adults 18-24. New original animated series Mr. Pickles (Sunday, 11:30 p.m.) ranked #1 in its time period among all targeted adults 18-23, 18-34 & 18-49 and men 18-24, 18-34 & 18-49, with the performance earning delivery gains among all targeted men. The new episode premiere of Squidbillies (Sunday, 11:45 p.m.) also ranked #1 in its time period among all targeted adults. Earlier in the evening, Bob's Burgers (9:30 p.m.) grew adults 18-34 (+6%) and adults 18-49 (+15%).

Saturday night's TOONAMI block featured Attack on Titans (11:30 p.m.), Bleach (12 a.m.), Naruto: Shippuden (1 a.m.), One Piece (1:30 a.m.) and Hellsing Ultimate (3 a.m.), each ranking #1 in their respective time periods among adults and men 18-24. Versus the same time period last year, Attack on Titans grew delivery of men 18-24 & 18-49; Bleach grew delivery of men 18-24, and Naruto grew delivery of adults 18-24.

Adult Swim programming - including Family Guy, American Dad, Robot Chicken, Rick and Morty and The Cleveland Show - accounted for 26 of the top 50 telecasts of the week among adults 18-34, and 23 of the top 50 among men 18-34, both more than any other network.

Cartoon Network

For the first week of October 2014, Cartoon Network ranked as television's #1 network for Early Prime (6-8 p.m.) delivery among kids 2-11 and all targeted boy demos, as well as #1 for Total Day delivery of boys 6-11 & 9-14. Total Day delivery grew by strong double digits among kids 2-11 by 21%, kids 6-11 by 35%, and kids 9-14 by 22% vs. the same time period last year. Early Prime also increased vs. last year among kids 2-11 by 25%, kids 6-11 also by 25%, and kids 9-14 by 6%.

Still reigning on Thursday nights among all kids networks, Cartoon Network again charted the #1 destination among all targeted kids 2-11, 6-11 & 9-14 and boys 2-11, 6-11 & 9-14 from 6-8 p.m.). The performance earned remarkable double and triple-digit growth across these same demos, ranging from 53% to 146%. Among the network's original animated programming, Uncle Grandpa (7:30 p.m.) claimed the #1 telecast of the week among boys 2-11 & 6-11 and #1 for the day among kids 2-11. Additionally, The Amazing World of Gumball (7 p.m.) ranked #1 for the day among boys 9-14. All Thursday night new episode premieres ranked #1 in their respective time periods among all targeted kids and boys, expanding by double and triple digits across these same demos, ranging from 26% to 175%.

The rest of the week noted Cartoon Network as the #1 destination vs. all TV among kids 2-11 & 6-11 and all targeted boys on Monday and Tuesday Night, #1 with kids 9-14 and all targeted boys on Wednesday Night, #1 among all targeted boys on Saturday Night, #1 among boys 2-11/6-11 on Friday Night, and #1 among boys 6-11 on Sunday Night.

Saturday Morning programming (7-11 a.m.) scored double-digit year-over-year gains across targeted demos, ranging from 38% to 75%. LEGO's Legends of Chima (7:30 a.m.) ranked #1 in its time period among all targeted boys, and Pokémon the Series XY (8 a.m.) ranked #1 in its respective time period among boys 6-11 & 9-14. Both new episode premieres grew audiences across all targeted demos vs. the same time period year ago, ranging from 37% to 185%.


TNT's new series On the Menu drew a combined audience of 1.8 million viewers in Live + Same Day delivery for Friday night's premiere and two weekend encores. In key demos, the episode has drawn 851,000 adults 25-54 and 788,000 adults 18-49. Overall, On the Menu has reached 2.6 million viewers across multiple platforms, including linear television, DVR playback, VOD and digital on-demand.


truTV's hit series Impractical Jokers drew 1 million viewers in Live + Same Day delivery Thursday night and ranked as one of cable's Top 5 entertainment programs in its timeslot with young adults. The show also garnered triple-digit growth compared to the same time period last year. Impractical Jokers was followed by a new episode of its spinoff series Jokers Wild, which also scored triple-digit timeslot growth.

  [october 2014]  


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