NICKELODEON'S "HAUNTED THUNDERMANS" SPECIAL IS WEEK'S TOP ENTERTAINMENT TELECAST WITH KIDS
SpongeBob SquarePants is Top Kids Show with Total Viewers for the Week; Teenage Mutant Ninja Turtles Wins with Boys in its Time Period
NEW YORK-Oct. 14, 2014 -The premiere of Nickelodeon's "Haunted Thundermans" crossover Halloween special (Saturday, Oct. 11 at 8 p.m. ET/PT), featuring the casts of Nick's hit live-action series The Haunted Hathaways and The Thundermans, topped the second week of October (10/6/14-10/12/14) as the number-one entertainment program with Kids 2-11 (4.7/1.5M) and drew 2.5M total viewers. The hour-long special episode also posted double-digit year-over-year gains for the net with K2-11 (+38%) and total viewers (+29%).
In animation, SpongeBob SquarePants was the week's top kids program with total viewers, scoring 2.7M P2+. Sanjay and Craig placed was the number-two animated kids program with total viewers (2.4M P2+). Additionally, a brand-new episode of Teenage Mutant Ninja Turtles (Friday, Oct. 10, 8 p.m. ET/PT) ranked number-one in its time period with Boys 2-11 (2.4/386K) and Boys 6-11 (2.9/281K).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).