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[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[via press release from NBC]

Tuesday Results:

Despite the impact of World Series competition last night, NBC ranked as the #1 non-sports network among the Big 4 with:

· "The Voice" currently the #1 show of the night in 18-49, pending updates.

· "The Voice" equaling the comparable night during the show's prior cycle.

· "Marry Me" remaining the #2 new comedy of the season.

· "Chicago Fire" remaining undefeated versus its ABC-CBS drama competition.

· "The Voice" (3.1/10 in 18-49, 11.5 million viewers overall from 8-9:01 p.m. ET) matched its 18-49 rating for the comparable night during the show's spring cycle (3.1 on Tuesday, April 1 for the second Tuesday of the "Voice 6" battle rounds) and retained 96% of the comparable result in total viewers (11.498 million vs. 11.928 million).

· "The Voice" is currently the #1 show of the night in adults 18-49 (pending accurate World Series results). From half-hour to half-hour, "The Voice" grew in every key measure, including gains of +21% in adults 18-49 (to a 3.4 from a 2.8) and +37% in adults 18-34 (2.6 vs. 1.9).

· "Marry Me" (1.9/5 in 18-49, 6.1 million viewers overall from 9:01-9:30 p.m. ET) remained the #2 new comedy of the season in adults 18-49 and total viewers, now having delivered the #2 results for both week one and week two, behind only ABC's "Black-ish." In the time period, "Marry Me" ranked #1 among the Big 4 in women 18-34 (with a 1.9 rating), pending updates

· Last night's "Marry Me" retained 83% of the prior week's premiere rating, a 2.3, despite last night's World Series competition.

· "About a Boy" (1.4/4 in 18-49, 4.9 million viewers overall from 9:30-10 p.m. ET) retained 82% of last week's season-premiere 2.3, despite last night's World Series competition.

· "Chicago Fire" (1.9/6 in 18-49, 7.4 million viewers overall from 10-11 p.m. ET) maintained 100% of last week's 1.9 rating and grew +5% in total viewers week to week (7.433 million vs. 7.109 million), despite last night's World Series competition.

· "Chicago Fire" ranked as the #1 non-sports program on the Big 4 in the time period in adults 18-49 and remains undefeated versus the slot's ABC-CBS drama competition through all five Tuesdays of the new season to date.

· From half-hour to half-hour, "Chicago Fire" grew or held steady in every key measure despite the 10 p.m. hour, including a gain of +9% in adults 25-54 (to a 2.5 from a 2.3).

Last Week's L+3 Increases:

· "The Voice" grew by +21% in 18-49 (to a 4.13 from a 3.42 and 1.8 million viewers overall (14.1 million vs. 12.3 million) going from L+SD to L+3.

· Marry Me" grew by +15% in 18-49 (to a 2.66 from a 2.31 and 931,000 viewers overall (8.5 million vs. 7.5 million) going from L+SD to L+3.

· "About a Boy" grew by +20% in 18-49 (to a 2.03 from a 1.69 and 949,000 viewers overall (6.8 million vs. 5.8 million) going from L+SD to L+3.

· "Chicago Fire" grew by +43% in 18-49 (to a 2.78 from a 1.93 and 2.8 million viewers overall (9.9 million vs. 7.1 million) going from L+SD to L+3.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.5/7 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) trailed CBS's firstrun "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2014]  
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· ABOUT A BOY (NBC)
· BLACK-ISH (ABC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· VOICE, THE (NBC)





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