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[10/27/14 - 08:32 AM]
"Once Upon a Time" Ranks as Sunday's No. 1 Scripted Broadcast in Adults 18-49
ABC spins the numbers for Sunday, October 26.

[via press release from ABC]

ABC's Once Upon a Time is Up Year to Year as Sunday's #1 Scripted Broadcast in AD18-49

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 4.5 million and 1.3/4 in AD18-49): On a night filled with professional sports competition, including NBC's Sunday Night Football (Packers-Saints), Fox's World Series Game 5 and another big primetime NFL overrun on CBS (Colts-Steelers), ABC's Once Upon a Time ranked as Sunday's #1 scripted broadcast in Adults 18-49 (2.3/6), pacing well ahead of CBS' NFL overrun-fueled series on the night: Madam Secretary (1.5/4) and The Good Wife (1.4/4). Once Upon a Time was up from its year-ago telecast for the 5th consecutive week in Adults 18-49 (+5% vs. 2.2/6 on 10/27/13).

Star Wars Rebels: Spark of Rebellion (7-8pm - 2.5 million and 0.6/2 in AD18-49): During the 7pm hour opposite the start of the World Series and a highly rated NFL overrun, ABC's special encore airing of Star Wars Rebels: Spark of Rebellion - a television movie - drew an average audience of 2.5 million viewers. Prior to last night's ABC broadcast, the animated movie had already reached an audience of nearly 16 million unduplicated Total Viewers in the U.S. on Disney Channel and Disney XD since its early October debut (10/3/14).

Once Upon a Time (8-9pm - 6.6 million and 2.3/6 in AD18-49): Nearly quadrupling its Adult 18-49 lead-in at 8pm (+283%), ABC's Once Upon a Time outdelivered its regular 8pm CBS drama competition, beating Madam Secretary (which shifted to the 9pm hour due to the NFL overrun) by 53% (2.3/6 vs. 1.5/4).

Resurrection (9-10pm - 4.4 million and 1.2/3 in AD18-49): ABC's Resurrection outdelivered its regular 9pm CBS drama competition, topping The Good Wife (which shifted into the 10pm hour) among Adults 18-34 and key Women (W18-34/W18-49).

Revenge (10-11pm - 4.3 million and 1.1/3 in AD18-49): During the 10 o'clock hour, ABC's Revenge continued to deliver strong time period improvement for ABC, growing its hour year to year by 30% in Total Viewers (4.3 million vs. 3.3 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/2).

Quick Take for Sunday, October 26, 2014 (Fast Affiliate Live + Same Day Ratings)

"Once Upon a Time" Ranks as Sunday's No. 1 Scripted Broadcast in Adults 18-49

ABC's Special Encore Airing of "Star Wars Rebels: Spark of Rebellion" Adds to the TV Movie's Impressive 18-Million Viewer U.S. Reach

For Its 5th-Straight Airing this Season, "Once Upon a Time" Is Up Year to Year

ABC's "Resurrection" Tops CBS' "The Good Wife" in Adults 18-34 and Key Women

"Revenge" Improves Its Hour by Strong Double-Digit Percentages Year to Year

Sunday Night (10/26/14) - ABC Total Viewer and Adult 18-49 Projections

"Star Wars Rebels": Live + 3 = 3.5 million/0.9 rating and Live + 7 = 3.9 million/1.0 rating

"Once Upon a Time": Live + 3 = 9.4 million/3.1 rating and Live + 7 = 10.2 million/3.3 rating

"Resurrection": Live + 3 = 6.3 million/1.7 rating and Live + 7 = 6.8 million/1.8 rating

"Revenge": Live + 3 = 6.7 million/1.6 rating and Live + 7 = 7.2 million/1.8 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 4.5 million and 1.3/4 in AD18-49):

On a night filled with professional sports competition, including NBC's Sunday Night Football (Packers-Saints), Fox's World Series Game 5 and another big primetime NFL overrun on CBS (Colts-Steelers), ABC's "Once Upon a Time" ranked as Sunday's No. 1 scripted broadcast in Adults 18-49 (2.3/6), pacing well ahead of CBS' NFL overrun-fueled series on the night: "Madam Secretary" (1.5/4) and "The Good Wife" (1.4/4). "Once Upon a Time" was up from its year-ago telecast for the 5th-consecutive week in Adults 18-49 (+5% vs. 2.2/6 on 10/27/13).

"Star Wars Rebels: Spark of Rebellion" (7:00-8:00 p.m. - 2.5 million and 0.6/2 in AD18-49):

During the 7:00 p.m. hour, opposite the start of the World Series and a highly rated NFL overrun, ABC's special encore airing of "Star Wars Rebels: Spark of Rebellion" - a television movie - delivered another 2.5 million viewers on average. Prior to last night's ABC broadcast, the animated movie had already reached an impressive audience of 18-million unduplicated Total Viewers in the U.S. on Disney Channel and Disney XD since its early October debut (10/3/14).

"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 2.3/6 in AD18-49):

Nearly quadrupling its Adult 18-49 lead-in at 8:00 p.m. (+283%), ABC's "Once Upon a Time" outdelivered its regular 8:00 p.m. CBS drama competition, beating "Madam Secretary" (which shifted into the 9:00 p.m. hour due to the NFL overrun) by 53% (2.3/6 vs. 1.5/4).

"Resurrection" (9:00-10:00 p.m. - 4.4 million and 1.2/3 in AD18-49):

ABC's "Resurrection" outdelivered its regular 9:00 p.m. CBS drama competition, topping "The Good Wife" (which shifted into the 10:00 p.m. hour) among Adults 18-34 and key Women (W18-34/W18-49).

"Revenge" (10:00-11:00 p.m. - 4.3 million and 1.1/3 in AD18-49):

During the 10 o'clock hour, "Revenge" continued to deliver strong time period improvement for ABC, growing its hour year to year by 30% in Total Viewers (4.3 million vs. 3.3 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day, 10/26/14.





  [october 2014]  
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· GOOD WIFE, THE (CBS)
· MADAM SECRETARY (CBS)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)
· STAR WARS: REBELS (DISNEY XD)
· SUNDAY NIGHT FOOTBALL (NBC)





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