[10/28/14 - 01:05 PM]
Disney XD Delivers #1 Month in Primetime in the Network's History in Total Viewers and Boys 2-11
Disney XD spins the numbers for the month of October to date.

[via press release from Disney XD]

Ratings Highlights for October 2014 Final National Ratings

Disney XD Delivers #1 Month on Record in Primetime in Total Viewers and Boys 2-11; Original Series "Star Wars Rebels" is the #1 Animated Series Premiere in Channel's Over 15-Year History

Original Television Movie "Star Wars Rebels: Spark of the Rebellion" and Series "Star Wars Rebels" Have Now Reached Over 26-Million Unique Viewers Worldwide in 160 Countries and in 31 Languages

October 2014 - Primetime

Powered by the premieres of television movie "Star Wars: Spark of the Rebellion" and original series "Star Wars Rebels," and high performing original telecasts of animated hit "Gravity Falls," Disney XD delivered its #1 month in Primetime in the channel's history in Total Viewers (483,000) and Boys 2-11 (169,000/0.8 rating) - up by double-digits year to year - and its #3 month of all time in Boys 6-11 (129,000/1.1 rating).

Disney XD out-performed key competitor Nicktoons by double-to-triple digits across the board: Total Viewers (+78% - 483,000 vs. 272,000), Kids 2-11 (+71% - 251,000 vs. 147,000), Boys 2-11 (+59% - 169,000 vs. 106,000), Kids 6-14 (+97% - 240,000 vs. 122,000), Boys 6-14 (+87% - 163,000 vs. 87,000), Kids 6-11 (+101% - 185,000 vs. 92,000), Boys 6-11 (+93% - 129,000 vs. 67,000), Tweens 9-14 (+112% - 155,000 vs. 73,000) and Boys 9-14 (+112% - 104,000 vs. 49,000).

· The premiere of original series "Star Wars Rebels" (10/13/14, 9:00 - 9:30 p.m.) launched as Disney XD's #1 original animated series debut in the network's over 15-year history (includes Toon Disney) in Total Viewers (1.03 million) and its #1 primetime animated series launch ever in Kids 6-14 (481,000/1.3 rating), Boys 6-14 (369,000/2.0 rating), Kids 6-11 (356,000/1.5 rating) and Boys 6-11 (283,000/2.3 rating).

· Based on Live + 7 ratings, the Disney XD premiere of television movie "Star Wars Rebels: Spark of the Rebellion" grew by considerable digits in Total Viewers (+47% - 815,000 vs. 555,000), by 37% in Kids 6-14 (+37% - 378,000 vs. 276,000), by 44% in Kids 6-11 (327,000 vs. 227,000) and by 66% in Kids 2-11 (506,000 vs. 304,000).

· Since their premieres, "Star Wars Rebels: Spark of the Rebellion" and "Star Wars Rebels" have reached 26.4 million unique Viewers worldwide - including 13.4 million kids and 7.9 million boys - in 160 countries/territories and in 31 languages.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, October 2014: 9/29/14-10/26/14. Reach: The Nielsen Company, National TV Toolbox, 10/3-26/14; U.S. Reach = National TV Toolbox, 6 minute qualifier, premiere week reach includes late night telecasts. Blended L+7 data, where available. International data sources available upon request.

  [october 2014]  


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